Despite what people may say about print’s decline, the folks at Vistaprint have done quite well during their 19 year tenure, generating more than $1.2 billion in revenue in 2013 alone. Which makes their recent logo redesign, featuring a large amount of overlays in a custom alphabet, even more puzzling to me.
If imitation is the sincerest form of flattery than the folks at Mohawk should be blushing. Call me crazy, but does Vistaprint’s logo redesign remind you of the Mohawk redesign by Pentagram from a couple years ago? While nothing to alert the logo thief about, this one seems a little too familiar.