Twiggie & Rose – Print & Packaging That’s Big on Details

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Twiggie & Rose is a natural, organic & high-performance skincare line. Handcrafted in small batches, and made in Los Angeles, California. The products are blended with nutrient-rich and anti-inflammatory oils. Careful consideration is given to the ingredients used thereby optimizing the benefits of the skincare products.

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That’s a lot of detail to translate into an effective brand identity. Clearly the team at Menta design studio was up for the task. Because Twiggie & Rose is certainly a brand identity that’s big on details.

Such a unique product needed a sophisticated identity and packaging that would showcase the finesse and care considered in the rich oils. From the string and button closure, to the rose-gold foil finish on the interior of the packaging, this brand exudes luxury.

The sophisticated color palette of Twiggie & Rose extends into the papers used for the identity system. Similarly papers in crisp white, blush and muted gray work effortlessly as the business cards, holder, letterhead, folder and packaging. The luxurious feel of the brand extends to the tactile finish of the paper.

Touches of rose gold foil punctuate design and type on all elements of the identity. This is stunning use of paper and production techniques to emphasize the details that make a brand memorable.

Looking to use a similar paper palette? Here are our top paper picks for this one: French Paper Construction Insulation Pink, Mohawk Superfine Eggshell Ultra White, Neenah Classic Crest Eggshell Cadet Gray. Want to see the shades in real life? Order samples.

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