Weekly Faves

Handlettering & image via Anthony Hos

 

TGIF for sure as we head into a much needed holiday weekend around here. It seems like the week leading up to a long weekend is always hectic. Deadlines get moved up and everyone’s trying to fit Monday’s workload in before they cut out early. For those that find themselves with a few minutes of downtime this weekend, here’s a recap of our weekly faves.

Share on Cougar

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In case you didn’t realize it, I like to share.  If you follow P&P you probably already know that.  I just think the most effective way to help educate about paper as it relates to print and design is to share my experiences with full disclosure – the good, the bad and the ugly. So when the team at Domtar dished about the problems they encountered producing their newest promotion Share on Cougar, I knew I had to see it for myself.

Google Canada Wins in Print

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If you’re an online company targeting media buyers and creative directors, what’s the best way to highlight the advantages of advertising on your channel over more traditional mediums like television? Um, print. Yes, that’s correct, print. Google Canada hosted an event called YouTube Pulse and created materials dubbed the New Prime Time meant to communicate the premium quality of their medium to a highly visual and literate audience. Apparently we’re not the only ones impressed by this as the serieswas awarded gold in the Graphis Design Annual 2016.

Visual Trends – 2015 and Beyond

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Trendspotting. We all want to know what the next trend is before it’s a thing. Part of create compelling design is knowing what’s current and translating that into messaging that will get noticed and remembered. Corbis, the company known for their stock photography, has put out a report on visual trends, here’s the areas they predict will underscore the best creative in 2015 and beyond. 

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Design To Touch

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I don’t know about you, but the first thing I do when I get a printed piece is to run my hand across it. It doesn’t matter what the piece is – a menu, an invitation or a book cover – an involuntary reaction occurs. Much like taking a breath, I do it without even realizing it. Well, that is until I realize I’m in a restaurant or some other public place feeling up a menu and that probably looks really odd to non-industry people. When I got a copy of the book, Design to Touch Engraving: History, Process, Concepts, & Creativity, I lost complete sense of space, time and decorum.

The Perfect Mix of Black & White with a Touch of Glam

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There’s something about mixing and matching unexpected elements I just love, but it’s not always easy to pull off.  Combining upscale glam with industrial utility, the team at Ghost managed to do just that with the branding they created for The Factory. Like a swanky new year’s eve celebration in the gritty part of the city, this identity and packaging design is the perfect mix of black & white with a touch of glam.

The Sample Studio – One Stop Shop for Paper Samples

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It took a while but the dog days of summer are finally here. In a summer where we’ve had more spring like temps than sweltering heat, I for one welcome its arrival. Mainly because it means I get to enjoy drinks on the patio while my husband grills up dinner (it’s too hot to cook indoors). But it won’t be long before the lazy days are over and the back-to-school frenzy begins. While we can’t do much about the start of another school year, we can help when it comes to getting organized with your school supplies, paper resources. The Sample Studio is open for business.

ROI You Can See and Feel

ROI-you-can-see-feel-parse-parcelOne of the things I love about paper is its ability to connect with people. Growing up I had a pen pal from Manchester, England and one of the things I loved most about getting letters from him was the special airmail paper they were written on. When my penpal and I began correspondence, the U.S. had longed stopped traditional airmail, but not the U.K. So when I saw that red and blue bordered envelope I couldn’t help but get excited.  After all, something special was waiting inside just for me. I know I’m not alone in my love of the traditional airmail design, but there’s a reason for its popularity – we connect with it.  The same can be said for well designed print campaigns, the tough part is the design. However there are two components creatives can count on – color and haptics. This combo is one-two punch delivering ROI you can see and feel.

MailChimp Playing Cards

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When I first started email marketing for my previous employer,  we had three e-newsletters we published regularly. Given that our audience was made up largely of commercial printers, we’d get some flack about using email to distribute the content (it was 2008 and anything digital was seen as the enemy). Some customers were constantly complaining about it.  The worst part though was the email marketing solution we used – it was painful. I knew when I started Parse & Parcel I’d still use email (in addition to the USPS) to communicate content and share with our audience, but I couldn’t wait to find a better email marketing solution.  I chose MailChimp because it offered a ton of features. After sending my first email I was smitten, I even convinced my former employer to give it a try. Now I’ve fallen in love with MailChimp all over again, this time for their beautiful use of my favorite media – print!  In collaboration with Fuzzco and Theory11, they’ve gone and created some stunning MailChimp Playing Cards.  

Print Inspiration: Future Classic by Neenah

future-classic-parse-parcelAbout this time of year I get a little antsy. Thoughts of wanderlust start to distract me. I’ll get lost for hours on Instagram searching for the perfect escape. For me the ideal destination has the perfect mix of art, design, food, music and horticulture.Not so sure I’ll find one spot with everything on my wish list, even in the dreamiest of Instagram feeds – never mind the distraction it’ll cause in my work day. Thankfully Neenah’s new piece arrived just in time to quell my fall into the time-suck of social media. Future Classic is the newest promotion from Neenah Paper and it focuses on the relationship between destination and design.