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Fresh Takes on Classic Type with Neenah

Part 1 – Plus a GIVEAWAY! 

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It’s a given in design that trends are part of the landscape. Something gets hot and suddenly it’s everywhere (um, rose gold foil).  To me the interesting thing about trends is how they build on themselves. And type design is no different. Trends come and go but true classics always inspire. And inspired is exactly how one feels after experiencing Neenah Paper’s newest promotion, Fresh Takes on Classic Type.

At first look, I knew P&P had to do something fun to share it with our audience. So we invited a group of local designers to join us in the sample studio for a Toast to Type! A celebration of type, design and paper.

15 Ways to Find the Perfect Kraft Paper

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Trying to find the perfect kraft paper can make any graphic designer feel a bit like Goldilocks. This one’s too light, this one’s too dark – you get the picture. Before you know it, you’ve spent hours looking at paper samples and you’re still haven’t found the perfect one. Sound familiar? At Parse & Parcel, we get more questions about kraft paper than other type of paper out there. So we dove dive deep into The Swatchbox and put together this guide to help designers find the perfect kraft paper.

Designing the perfect packaging solution for start-ups

Designing the Perfect Packaging Solution for a Start-Up

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Image via Studio of Christine Wisnieski

Starting a business is hard. Really hard. I can’t tell you the countless hours I’ve spent developing the concept behind Parse & Parcel. There are so many details and a ton of planning involved. And no matter how much you plan, things are always changing. The tough part is how to plan for change without knowing exactly how things will change. This is a problem every business faces, but it’s especially difficult when you’ve got a physical product and you’re trying to find the perfect packaging solution – and you’re a start-up.

NOAT – A Stationery Line Designers Can Appreciate

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I first learned about the talented creative team of Oat when I was writing about their work for a feature on Oh So Beautiful Paper. The brand identity work I profiled was such a great example of the kind of print results that can be achieved when combining different paper stocks and production techniques. Jennifer Lucey-Brzoza and Rory Keohane are the principles of Oat, a multi-disciplinary design studio in Massachusetts. It was during this process they shared they were getting ready to launch their new stationery line, NOAT. Turns out I was already a fan of NOAT and didn’t even realize it.

Guide for Creating Memorable Packaging

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Get the Free Guide with our Top Tips for Creating Memorable Packaging

I have a thing for little blue boxes.

Of course, the ubiquitous blue box of Tiffany & Co. makes me swoon. I’ve saved every one I’ve ever gotten. Every. Single. One. (Which is currently four, btw).

Every once in a while I’ll peek inside the drawer I stash them in for safe keeping. Just looking at them makes me feel all fuzzy inside.

But this isn’t anything unusual.

Spec Rep Secrets: The Big Lie About Coated Paper

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When it comes to commercial printing, coated paper is used on the majority of projects. It is considered the workhorse of the print industry. When used thoughtfully, it can be an amazing conduit for beautiful design and production. Printers love running it, and with good reason. It provides a bright, consistently even surface allowing for minimal dot gain, great ink gloss and produces crisp, fine results. Plus it’s fairly easy to run on press. Sounds like a dream, right?

But all too often it’s because of these very reasons that designers do not bother to specify coated papers. Most tend to rely on the printer’s house sheet when printing on coated paper with budget driving that decision or give vague specs like a “No.2 coated.” I’ve seen this happen a thousand times. And the big lie about coated paper most designers don’t know is that they’re giving up way too much for little to no real impact on the budget.

The Magic of Digital Metallic Inks

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So I’m going through the new promotion from Domtar, Mark Your Mark, when I saw something that stopped me mid flip. While the piece itself is about identifying different market segments, what really caught my attention was the design for the restaurant segment. This particular sample set contained a menu, coaster, order pad and business card. I immediately noticed its elegant simplicity – black and white illustration with a pop of gold ink. I flipped to the production notes and read two words that stopped me in my tracks. Digital Gold. Wait, what? Yes, gold digital metallic ink. Now my print peeps are going to tell me this technology has been available for a while. And yes, gold digital metallic inks have been available for a few years. But the print results I saw in this piece looked so much better than anything I had ever seen done before. What I saw was true digital metallic inks – gold flecks and all.

5 Surefire Signs of a Good Sales Rep

Finding a good rep can be challenging. You may prefer a certain company, but your rep might but be less than adept. On the other hand, you may find a certain rep to be a delight to work with, but perhaps her company’s products/services are too limited. We’ve all been there. And as someone who has been on both sides of the desk, I know all too well the pitfalls many reps and clients face. I thought I’d share my list of tell tale signs a good sales rep exhibits.

AIGA Get Out the Vote!

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When I was a kid I couldn’t wait until I turned 18. I was so annoyed by adults telling me what to do all the time – clean your room, practice the clarinet, be nice to your sister. Sheesh. To me, turning 18 meant freedom. After all, I would technically be an adult and that meant I could do what I want, right? Yeah, I know. But the one thing about turning 18 that remains as true today as it was all those years ago is the right to vote. Given the state of today’s politics, I can think of no greater privilege. So when Parse & Parcel was asked to participate in the AIGA Get Out the Vote exhibit, I leapt at the chance to be a part of it.

AIGA’s Get Out the Vote campaign calls on the power of design to motivate the American public to register and show up to vote on election day. Designers are encouraged to join the campaign by designing and sharing a poster. AIGA has partnered with the League of Women Voters to present an online gallery of non-partisan posters for printing and public distribution. In addition there are two exhibitions that coincide with both the Republican National Convention in Cleveland (July 18 – 21) and Democratic National Conventions in Philadelphia (July 25-28), as well as the AIGA Design Conference in Las Vegas this fall (October 17 – 19).