Enve Meets Lope

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Young Enve and Lope meet as friends in class, exchanging doodles and notes of affection. The relationship grows through time and is strengthened by a shared love of poetry, music, design, European travel, and, of course, love notes. The culmination of the story – marriage.

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This fun promotion from Mohawk highlights eight styles of Mohawk envelopes ranging from square, A2, A6, A7, A9, A10, Monarch and Baronial. Some designs feature windows, others feature unique flaps, and our fave the new Euroflap design.

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If you’re not familiar with the paper and envelopes from Mohawk, this is a great piece to start with. “A beautifully designed, high quality envelope will get noticed and will stand out in the mail box, or in a stack of mail on a desk. For a designer or stationer, a well thought out envelope is very much like the elegant wrapping paper on a gift of beautiful design,” said Vincent Giannetti, Director, Envelope Operations, Mohawk. “We hope to encourage more people to begin to think of envelopes as an integral component of design, and as a way to complement and truly elevate their design projects.”

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The promotional concept and design was developed by Katie Barcelona, of Room 207 Design, and illustrated by Erik Marinovich, a letterist and designer based in San Francisco.

Get your own copy of The Story of Enve & Lope, sign up to receive The Parcel.

Essential Tool Kit for Creatives

toolkit9Classic Paper tool Kit – an inspirational go-to guide for the CLASSIC Papers brands. Born out of the need by creatives to touch and feel the papers they’re working with, The Tool Kit showcases the variety of design alternatives and combinations available with the CLASSIC brands in one easy-to-use resource.

Combine the colors, weights and textures of beautiful papers with ease in using this promotion. Scaled to fit next to the CLASSIC Paper swatchbooks, the 6 x 9 Tool was created to provide inspiration for every step in the selection process, and includes the following features:
• Large clean paper swatches of each of the Perfect 10 common colors across all six finishes (60 samples in all)
• Creatively blended paper color palettes, like a mood board for quick color and texture ideas
• A sheet cut calculator to help designers and printers figure out how they can optimize the number of finished pieces they will get out of a sheet of paper, minimizing cost and waste
• An envelope guide to help with the envelope selection process
• True-to-life design project examples that feature combinations of the CLASSIC Papers colors and brands derived from the mood boards/color palettes

Looking for design inspiration? Sign up for a subscription to The Parcel to receive samples like the Essentail Tool Kit.
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Lisbon on Paper

This inspiring journal entry makes us want to dig out our passports and hop the pond with our Moleskine’s in hand.

Salty Letterpress

We found this cute little video from Inkwell Letterpress using salt water from the Atlantic mixed with ink for a self promotion “The Official East Coaster.” A new twist on sustainability? Perhaps, we just thought it was quite clever on a Monday morning. Enjoy.

So Many Techniques, So Little Time

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One of the things we love about our work is that we have access to tons of beautiful papers – but sometimes it can get a little overwhelming.  I mean there’s ALL those colors and textures, then add in the finish techniques and the possibilities are endless. Lucky for us we found this little gem of video that employs SIX different print techniques on one sheet: Engraving, Letterpress, Embossing, Foil Stamping, Thermography and Offset – just think we may have to try them all. Produced by Aldine Printing this short is like viewing a slow-mo hi-def press – could just be the best video of the week!

If you’re looking to try something on for size, make sure to join parse & parcel and check out our sample studio that’s coming soon.

 

ALDINE – A Love Letter to Printing and NYC from Lee Zuniss on Vimeo.

Massimo Vignelli & The Grid

“The grid is an integral part of book design. It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.” – Massimo Vignelli

Michael Beirut and the team at Pentagram worked on the concept of a short film highlighting Massimo Vignelli’s building block of design – the grid.  The film reveals each successive step as Vignelli’s sketches are transformed into a finished book. Having worked with Vignelli for 10 years, Beirut was familiar with his unique way of designing books, which involves sitting with the all the ingredients — text and images — and drawing each page with a pencil, including all the photographs, using a grid as a layout guide.

Moleskine Self-Mailer Turned DIY

moleskine1Who wouldn’t want to receive a hand written letter these days? Let alone one that’s wrapped in a Moleskine jacket. This little number transforms the written word into a full scale art project with a blank 8 page notebook bound inside a chipboard envelope – all you need to do is fold, address it and put a stamp on it.

We loved the idea so much, we turned it into a DIY project using two of our favorite papers: French Speckletone Kraft 100#C and French
Dur-o-tone Butcher Off-White 80#T, then tweaked the template to make it a Euro flap.

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Thanks Mom

Mother’s Day is just around the corner. These beat the selection in the checkout line at Walgreen’s. For more Mother’s Day inspiration, check out our board.

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Crane & Co., Rifle Paper, Lily and Val, Ink and Iron, Sycamore Street Press.

 

 

Are You a Shifter?

are-you-a-shifterThe promotion from New Page on their flagship brand entitled “Shifters,” is all about those people who question the status quo. Aimed at those in the creative and marketing community who go against the grain and create their own path – this piece proves when we shift the way we think about coated paper, we change everything. New Page did that earlier with the launch of Sterling Premium – a paper known for it’s premium quality with a value price

Everything about this new promotion just feels good – from the smaller size of the piece (6.5 x 8.5, it fits perfectly in your hands) to the messaging and the companies profiled. The stark white gatefold cover prominently displays the die-cut title of the piece – with just a hint of match red (NewPage’s PMS color) peeking through. Perfect bound, the pages of the book are tiered out, each featuring bold color choices denoting a new section.

Inside the piece the promotion profiles four companies that have proven to be game changers in their industries, a celebration of American craftsmanship. NewPage shares their stories with the reader not only in print but by actually taking us into the company through the use of augmented reality. NewPage engages LAYAR technology for the app, and demonstrates just how powerful the print medium can be. By uniting print + digital, NewPage clearly highlights the fact that interactive media (AR is responsible for driving almost 10% of all mobile commerce activation), is something savvy marketers and print sales reps should engage with. To see for yourself, subscribe to The Parcel.

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