We told you about the courtship between Enve & Lope Earlier this year, now the two love birds have taken their relationship a step further with the announcement of their wedding. The Wedding suite is a recent promotion from Mohawk, the promotional concept and design was developed by Katie Barcelona, of Room 207 Design, and illustrated by Erik Marinovich, a letterist and designer based in San Francisco. Don’t know about you but we hope these two have lots of babies, we can’t wait to see what the birth announcements look like. Join Parse & Parcel and stay up to date on all the best print + paper promotions.
Mohawk is no stranger to fans of paper + print. If you’ve been following them over the past few months, you’ve no doubt witnessed their brand transform – new logo, new website and new promotions. They recently launched a fab new campaign that celebrates craft in a digital world, with some new promotions all about the Maker Movement.
The concept was designed and created by Hybrid Design in San Francisco. Meant to celebrate Mohawk Superfine and tie into the company’s existing “What Will You Make Today?” mantra. The team at Hybrid felt “heading down the traditional paper promotion trail wasn’t right for the new Mohawk of today. We needed something different, so we started thinking about Mohawk in the “maker” context. And a campaign was born.”
The campaign consists of three new publications which “feature the stories of printers, designers, manufacturers, artists, artisans, musicians, and all those who make their living as makers.” The Mohawk Declaration of Craft, The Mohawk Craft Cooperative, and The Mohawk Maker Quarterly publications promote and underscore the importance of craftsmanship and collaboration in a digital era. In addition Mohawk’s partnering with Martha Stewart Living Omnimedia as Supporting Sponsor of the 2013 Martha Stewart American Made program and awards ceremony. Learn more about the Declaration of Craft and the Maker Quarterly, sign up to join Parse & Parcel.
All images via Mohawk
100 Colors is the exhibit created by French Architect & Designer, Emmanuelle Moureaux and uses 840 sheets of gorgeous paper. The designer, who upon a visit to Tokyo was inspired by the “color overflowing in the street” and decided to move to Japan, is celebrating her 10th anniversary. She wanted to show the beauty of color to the fullest extent – the installation gives one the feeling of being enveloped in color. Read more on DesignBoom
I just stumbled upon this app today – the premise is perfect for fans of pen + paper but who tend to be a bit lazy when it comes to the mailing part. The Felt App takes your hand written message, in your actual hand writing, and puts on the card of your choosing, in your choice of ink color, seals it in a kraft envelope addressed in your script as well. Now there’s an app that makes the process a little more personalized for the lazy bones out there.
“Attention…Camp North Star senior staff, counselors, and counselors-in-training, please rise for our national anthem.” That’s the opening line to one of my all time favorite summer movies – Meatballs. I have to say it still holds up in a fun, kitschy way and makes me long for summers past – when everything was simple, including camp.
I loved summer camp – macrame bracelets, ghost stories, ‘smores – and letters home. Check out these tips and stationery for crafting letters home from the social correspondence experts Crane & Co.
Young Enve and Lope meet as friends in class, exchanging doodles and notes of affection. The relationship grows through time and is strengthened by a shared love of poetry, music, design, European travel, and, of course, love notes. The culmination of the story – marriage.
This fun promotion from Mohawk highlights eight styles of Mohawk envelopes ranging from square, A2, A6, A7, A9, A10, Monarch and Baronial. Some designs feature windows, others feature unique flaps, and our fave the new Euroflap design.
If you’re not familiar with the paper and envelopes from Mohawk, this is a great piece to start with. “A beautifully designed, high quality envelope will get noticed and will stand out in the mail box, or in a stack of mail on a desk. For a designer or stationer, a well thought out envelope is very much like the elegant wrapping paper on a gift of beautiful design,” said Vincent Giannetti, Director, Envelope Operations, Mohawk. “We hope to encourage more people to begin to think of envelopes as an integral component of design, and as a way to complement and truly elevate their design projects.”
Get your own copy of The Story of Enve & Lope, sign up to receive The Parcel.
Classic Paper tool Kit – an inspirational go-to guide for the CLASSIC Papers brands. Born out of the need by creatives to touch and feel the papers they’re working with, The Tool Kit showcases the variety of design alternatives and combinations available with the CLASSIC brands in one easy-to-use resource.
Combine the colors, weights and textures of beautiful papers with ease in using this promotion. Scaled to fit next to the CLASSIC Paper swatchbooks, the 6 x 9 Tool was created to provide inspiration for every step in the selection process, and includes the following features:
• Large clean paper swatches of each of the Perfect 10 common colors across all six finishes (60 samples in all)
• Creatively blended paper color palettes, like a mood board for quick color and texture ideas
• A sheet cut calculator to help designers and printers figure out how they can optimize the number of finished pieces they will get out of a sheet of paper, minimizing cost and waste
• An envelope guide to help with the envelope selection process
• True-to-life design project examples that feature combinations of the CLASSIC Papers colors and brands derived from the mood boards/color palettes
Looking for design inspiration? Sign up for a subscription to The Parcel to receive samples like the Essentail Tool Kit.
This inspiring journal entry makes us want to dig out our passports and hop the pond with our Moleskine’s in hand.