With each issue of The Parcel, we like to include samples of “real-life” projects to demonstrate what is possible even under real-life constraints. We found a beautiful example we included in the summer issue of The Parcel. Oberlin Illuminated is an elegant, high-end photo book commemorating the end of a seven-year, $317-million fundraising campaign titled Oberlin Illuminate.
I’m so excited to share with you all our newest paper installation in the sample studio. Parse & Parcel’s sample studio associate and super talented artist, Molly Brill, is the creative mind behind all of our installations – this is number four if you’re counting. In this post, Molly shares her take on the entire process of transforming pixels into art through the medium of paper. Enjoy!
Tackling a blank canvas can be a daunting task for an artist. When your canvas is a wall that spans 24 feet, that feat becomes even greater. As an artist/designer you must utilize every skill set in your arsenal for a successful product. Every step you take in the beginning stages creates a foundation for a smooth process with less headaches. Of course, you can’t always predict every hurdle you might come across, but having a solid game plan sure takes away a lot of uncertainty.
By definition, the word classic means “serving as a standard of excellence : of recognized value.” In other words something that stands the test of time. Neenah’s CLASSIC® Brands have been around for 55 years. And that’s saying something in an industry that’s pretty fickle when it comes to paper grades with staying power. To give you some context, I started in the industry around the same time Survivor first aired. I’ve seen more papers come and go than torches snuffed out by Jeff Probst. So yes, it’s safe to say the CLASSIC® Papers live up to their name. But how exactly does a brand that is so iconic and classic undertake a refresh? Well, that was a collaborative process between Neenah Paper and Design Army that was a year in the making. I say it was well worth the wait because the results are stellar.
I start my workday pretty much the same way, by grabbing a sheet of paper and scrawling out all the things I want to accomplish. My method is to write down everything in my head. Once it’s on paper I can stop obsessing and start working. Of course I am overly ambitious, and by Friday my desk is cluttered with piles of half completed lists. I needed a better way to plan my workday and projects. I tried tons of analog options. After spending a small fortune on pretty, but non-functional planners, I was at a loss. Nothing worked for what I needed. So I decided to take matters into my own hands and am so excited to share Parse & Parcel’s very first stationery endeavor – The Planner.
Most people think great design is the key to producing amazing print.
Great design is only half the battle. In my opinion, the reason many print projects fail isn’t because of the design. It’s because of a lack of detail.
Designers who are known for creating amazing print design, are involved in every aspect of the process – from concept through to production. And that includes specifying and sometimes even sourcing the paper.
For some of you, this may seem like a no brainer. But I’d ask you, how often are you settling for the printer’s house sheet on your work? Be honest. When was the last time you actually had work produced on the paper you envisioned using and specified for the job?
You can blame it on a lack of budget, availability issues, or a tight deadline. Those are just excuses. Every print project faces those same challenges.
The truly memorable, award winning work excels not in spite of, but because of those challenges.
For most designers the process of creating is rarely a straight-forward line from concept and completion. Projects might be easier with a clear path to success, the reality is it rarely works that way. And that’s a good thing, life and work are about the journey, not the destination. The route between process and product is often a roundabout one, filled with equal parts joy and frustration. This issue of the Maker Quarterly is dedicated to that process. Designed by Hybrid Design, this issue celebrates the conscious path the makers take on the way to the destination. On top of that, Mohawk goes meta by bringing us inside the process of the making of the Process Issue.
With one new brewery opening every day, craft beer has to be one of the hottest markets for design. From logo design to website to product packaging, each element plays an important role in the success of any startup. And craft beer is no different. But the key to standing out in a crowded market comes down to one important aspect, branding. To insure success, a new brewery must define critical elements like its core values, messaging and positioning. But knowing how to do it all can be overwhelming for any startup. Luckily there’s this great new resource, the Craft Beer Branding Guide from CODO Design & Neenah Packaging.
What form of media does the Academy of Motion Picture Arts and Sciences rely on to welcome new members to the club? Print, of course. And why not? After all print has been proven to form some of the most personal, intimate connections with its audience. The team at Design Army created an experience around becoming a new member to this elite group. See how Design Army used the power of print and packaging to create a special experience for each new member.
I’ve said it before and I’ll say it again – packaging design is all about the details. It has to be, especially when it’s geared towards the B2C market. The whole point is to get noticed enough that the consumer actually picks up the product. It’s not enough to merely have an attractive color palette and a standout logo mark – while those are critical elements of branding, they’re table-stakes in the world of packaging design. If you really want a product to get noticed, one needs to create an experience filled with excitement and the promise of delight for the buyer/recipient. And that’s exactly how I felt from the moment I first laid eyes on the Wondermade packaging.
Liz Bartucci is one of those rare individuals that can blend her creative skills to create a unique and recognizable style all her own. Known for her beautiful calligraphy and unique style of illustration, she shares her distinctive art each week on Instagram. Liz captures the spirit of pop culture icons and their infamous words, using a combination of stipple illustration and calligraphy to create much coveted works of art. As part of a collaboration with Parse & Parcel, we are thrilled to debut, The Designer Series, a collection of prints inspired by Liz’ passion project on Instagram, Sunday Sketches.