Identity Simplicity, Wine Label Stock & Love Letters

Tamarindo Identity on Parse & ParcelTGIF!

Where did summer go?  We’ve been busy bees this month, filling orders, packing and shipping The Parcel and moving into our new digs in Cleveland. This past week we started stocking The Sample Studio, a giant 40′ wall of floor to ceiling paper samples. Aside from a few minor paper cuts, it’s coming along nicely. Stay tuned – we’ll be sharing more on that in a bit.

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Paper Obsession: Louise Fili Notecards

Louise-Fili-NotecardsIt’s no secret I love stationery. I’ve amassed quite a collection over the years, and am always on the hunt for interesting pieces to add to it.  You name it, and I probably have an example of it – everything from Victorian (I know but my mom gave it to me) to hand marbled Florentine papers to letterpress kitsch. Lately I’ve been obsessed with vintage Italian typography in all forms – from signage to packaging design.  You may have seen our post on the Perfetto! pencils and packaging we scored earlier this year.  Now I am obsessed with these Louise Fili notecards and packaging she designed for Princeton Architectural Press.

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Fazer Cafe Branding

fazer-cafe-branding-parse-and-parcelIf  I had to chose only one food to eat the rest of my life it would be bread – hands down.  Give me a slice of a nice rustic peasant bread or a rich, flaky croissant and I am in heaven.  The only thing that could make the experience better is its presentation.  Well the team at Kokoro & Moi took care of that when they did the branding for Fazer Cafe in Helsinki.

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USPS Retail Redesign

USPS Retail Redesign

I love mail. I’ve been smitten since my first pen pal as teenager. He was a boy from Manchester, England who was into heavy metal, skateboarding, and football. We had absolutely nothing in common but I loved getting those letters. There was something about seeing that air mail stamp and postmark that made me feel like I just won lottery. My fondness for mail grew when I got to college. Every day on our way to the dining hall, my friends and I would check our mail – box 1187 in the JCU RecPlex saw a lot of letters (I had a boyfriedn back at home and we wrote way too much). The best was seeing the yellow slip through the window – you knew you had a package waiting for you in the mail room. When I graduated and got my first  “real” job, I had to relocate and getting mail from friends and family far away was always a treat. Today I’m on a first name basis with the postal workers in my local branch with all the shipments of  The Parcel sent to subscribers. So I was thrilled to see the recent USPS retail redesign featured in great detail on the Brand New blog.

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Infographic: Typography Deconstruction


TheLogoCompany created this useful infographic on typography deconstruction for fans of print and typography.  As typography evolved from strictly print to web design, so did much of it’s language.  This infographic details some technical terms and jargon associated with type and explains their meaning in simple, clear language that anyone can understand. A great reference tool for students, junior designers or anyone interested in type to keep on hand and help prevent future mishaps.

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Hoefler & Co. Launch Discover Typography Site

Talk about discovery retail as a platform, Hoefler & Co. created an interesting way to discover typography through understanding and experiencing different typefaces. The site consists of three different categories in ‘zoomable’ landscapes. Suggested typefaces that reflect each category’s subject, Wanderlust, Redline, and Barrel Proof, are grouped together. A pop-up window appears when users click … Read more

Giveaway: Jessica Hische Daily Drop Cap Stationery


From the time I learned cursive in second grade, I’ve been fascinated with lettering. I love everything about it – the curves, the loops, the flourishes. I think I covered every square inch of my folders in middle school trying to perfect the lettering of my favorite band (The Doors) – I was 13 and had a thing for Jim Morrison. I drove myself nuts trying to get the proportions of the “o” correct. Now, anytime I see a sample featuring hand lettering it goes in my keeper file. So you can imagine my delight when I heard of Jessica Hische’s Daily Drop Stationery for the Luxe Project.


A letterer and graphic designer, Jessica Hische began the Daily Drop Cap project in 2009 illustrating a decorative letter every day until she completed twelve sets of alphabets. Now she’s turned the gorgeous project into a full line of stationery for the The Luxe Project by Moo. The collection includes a full suite of luxe products including letterhead, business cards, notecards and mini-cards (so cute) all printed on one of our favorite papers – Mohawk Superfine. The self professed crazy cat lady is donating 100% of the proceeds from sales of her collection to the ASPCA.


We were lucky enough to have Jessica answer a few questions for us. Check out Jessica’s insights on the Daily Drop Cap project, her take on ‘procrastiworking,’ and the importance of paper specification among other things.

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Century: 100 Years of Type and Design

All you have to do is open your eyes, it’s everywhere. From magazines and books, mobile screens and laptops, billboards and buildings, to packaging and products, Type is all around. That includes a new exhibit celebrating typography and its role in design over the past century at theAIGA National Design Center in NYC- Century: 100 … Read more

Print Samples – A Sensory Experience

I recently asked my fellow LinkedIn group members what’s the first thing you do when you receive a print sample. There were two responses that came up repeatedly.  One, there should be a support group for ink on paper sniffers; and two, print is a highly sensory experience. My experience with Sappi’s  promotion, Print &, is … Read more

Mohawk Maker – Pride in the Details

Issue Three of the Mohawk Maker Quarterly is out. If you’re not familiar with the Mohawk Maker campaign, it celebrates the culture of craft and the maker movement – you can read more about it in our earlier post Mohawk is for the Makers. The current issue is about the details that make the artisans work … Read more

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