Spec Rep Secrets: Where Have All the Paper Reps Gone?

where-have-all-the-spec-reps-gone-parse-and-parcelAs a paper spec rep I worked with all types of creatives from art directors and production managers in big agencies, to designers in small to mid size studios, to students and freelancers venturing out on their own. A spec rep has one objective, to make sure their company gets the paper spec resulting in an order from the printer. It sounds easy enough but it’s not – especially if you’re the spec rep trying to justify the cost of your role within the company.

One reason is a lack of communication. Many spec reps never explain to their customer how the process works. They assume the designer knows to tell the printer to buy the paper from them. So when this doesn’t happen, eventually the rep stops calling on the designer. I have to say, I never experienced this. I figured if I was working with the designer on the job, supplying samples or securing special pricing, I should be clear about asking the designer to specify me on the print job. Most customers appreciate knowing this info up front – plus it usually opens the door for an honest conversation about the type of work they do and who they print with.

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Swatchbook Update – The Curious Collection

It’s time to update your swatchbox, The new Curious Collection swatchbook was released by Appleton Coated. In addition to the incredibly tactile sheets the grade is known for, now designers have yet another option when looking for a textured and sustainable paper – Curious Matter®. A sheet whose finish is as unique as its pedigree, … Read more

Neenah Environment – Fresh Colors, Raw Finish

It’s hard to believe that Neenah Paper’s Environment grade has been around for 25 years, but it’s true. Long known for its sustainable offering of papers, the grade has been refreshed with a new look and some fab new papers added to the line, and we couldn’t be more excited to check it out. After … Read more

Introducing Parse & Parcel

I noticed the trend a few years ago, shortly after I transitioned from paper rep to eBusiness Manager at my former company, Millcraft. As I blogged about paper samples and mill promotions, designers started commenting about how they loved these new products. The more I wrote, the more requests I got asking how they could … Read more

Anthem Plus

Paper classification, especially for coated papers, can be a confusing thing for many designers. You’d think most white coated gloss papers are all the same – right? Well, not quite. Coated papers are classified by a grading system: Premium, 1, 2, 3, 4, 5. Years ago the system was based on brightness (the amount of light … Read more

A Cashmere Wrap in a Bottle

Liz Earle’s second fragrance, Botanical Essence No.15, contains fifteen botanicals carefully selected and handcrafted by highly acclaimed perfumers to create a fresh and spicy oriental scent, with 90 per cent of the contents derived from sustainable natural ingredients. The carton panels, depicting hand-drawn, silver-foiled illustrations of the fifteen botanicals, folds around the pack. When opened, it … Read more

Shimmer, Sparkle, Shine

If you are looking for the perfect paper to impart that special holiday feel to your next print project, consider one of the pearlescent or metallic text and cover papers available today. With the use of mica coatings, these papers lend themselves beautifully to print, allowing the luminosity of the sheet to show through the … Read more

Neenah Introduces the Design Collection

Eleven paper grades in one swatchbook, now that’s our idea of a resource tool. Neenah recently announced a partnership with Italian paper-maker Gruppo Cordenons. The Design Collection now makes papers grades Moondream, Canaletto, Plike and Stardream easily accessible to designers – but it gets even better.  Neenah added their ultra-premium grades: Eames, Esse, Oxford,Teton, and Starwhite into … Read more

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