As a paper spec rep I worked with all types of creatives from art directors and production managers in big agencies, to designers in small to mid size studios, to students and freelancers venturing out on their own. A spec rep has one objective, to make sure their company gets the paper spec resulting in an order from the printer. It sounds easy enough but it’s not – especially if you’re the spec rep trying to justify the cost of your role within the company.
One reason is a lack of communication. Many spec reps never explain to their customer how the process works. They assume the designer knows to tell the printer to buy the paper from them. So when this doesn’t happen, eventually the rep stops calling on the designer. I have to say, I never experienced this. I figured if I was working with the designer on the job, supplying samples or securing special pricing, I should be clear about asking the designer to specify me on the print job. Most customers appreciate knowing this info up front – plus it usually opens the door for an honest conversation about the type of work they do and who they print with.