Where did summer go? We’ve been busy bees this month, filling orders, packing and shipping The Parcel and moving into our new digs in Cleveland. This past week we started stocking The Sample Studio, a giant 40′ wall of floor to ceiling paper samples. Aside from a few minor paper cuts, it’s coming along nicely. Stay tuned – we’ll be sharing more on that in a bit.
As a paper spec rep I worked with all types of creatives from art directors and production managers in big agencies, to designers in small to mid size studios, to students and freelancers venturing out on their own. A spec rep has one objective, to make sure their company gets the paper spec resulting in an order from the printer. It sounds easy enough but it’s not – especially if you’re the spec rep trying to justify the cost of your role within the company.
One reason is a lack of communication. Many spec reps never explain to their customer how the process works. They assume the designer knows to tell the printer to buy the paper from them. So when this doesn’t happen, eventually the rep stops calling on the designer. I have to say, I never experienced this. I figured if I was working with the designer on the job, supplying samples or securing special pricing, I should be clear about asking the designer to specify me on the print job. Most customers appreciate knowing this info up front – plus it usually opens the door for an honest conversation about the type of work they do and who they print with.
Parse – \ˈpärs\ to examine in a minute way : analyze critically Paper Parse is a new series where we take a deeper look at a specific paper, it’s product considerations, specs and applicable uses. The first grade we’ll profile has ties to design legends Ray and Charles Eames. Launched in 2005, the Eames Paper … Read more
I noticed the trend a few years ago, shortly after I transitioned from paper rep to eBusiness Manager at my former company, Millcraft. As I blogged about paper samples and mill promotions, designers started commenting about how they loved these new products. The more I wrote, the more requests I got asking how they could … Read more
Paper classification, especially for coated papers, can be a confusing thing for many designers. You’d think most white coated gloss papers are all the same – right? Well, not quite. Coated papers are classified by a grading system: Premium, 1, 2, 3, 4, 5. Years ago the system was based on brightness (the amount of light … Read more
They don’t get produced the way they once did, but annual report design has not lost its creativity. In this bold annual report for Noble Development created by Farmgroup – the piece was produced without one drop of ink. The creative team let the paper be the star of the show, employing strong print techniques … Read more
If you are looking for the perfect paper to impart that special holiday feel to your next print project, consider one of the pearlescent or metallic text and cover papers available today. With the use of mica coatings, these papers lend themselves beautifully to print, allowing the luminosity of the sheet to show through the … Read more