One Intense Business Card

This card means business. Just look at it, five sheets of paper laminated together – three pink sheets sandwiched between white and black cover stock.  As if that wasn’t enough, it also features a serious blind emboss and foil stamp.

Designed by the folks at Whiskey Design in Kansas City, who came up with “Shoot Out Loud” as a reference to the intensity of storytelling. Intense? We’ll say, this card could take an eye out. When it comes to business cards, we say the thicker the better.

One Intense Business Card business card with blind emboss
Images Via Whiskey Design

 

 

 

 

Light Farms Identity

The folks at Tractorbeam have done it again.  This is an amazing example of an identity that stands out in every way. The client, Light Farms, is an 806 acre master planned community that’s being developed as the ‘gateway’ to Celina, TX. Tractorbeam created a “modern yet endearing identity inspired by the farm that gave name to the development. Cohesive brand collateral, website and community signage work together balancing tradition with a vision for the future.” We agree.
LightFarms_Portfolio_1_768From a paper perspective, we love the use of coated and uncoated finishes throughout, it gives the system a great tactile sense. We dare a perspective buyer not to pick up this collateral.
LightFarms_Portfolio_9_768For us the star of system is the accordian fold brochure. this can be tricky, with such heavy ink coverage if you go too heavy on the basis weight you risk cracking on the fold – this is where mock ups are essential during the print production phase.
LightFarms_Portfolio_5_768They chose a clean, muted neutral for the letterhead, business cards and envelopes (check out Classic Crest for a huge range of colors and weights). The square flap on the #10 envelope is a perfect place to showcase the logo. Since most identity systems these days are small in quantity, start with then end in mind. That’s the envelope – find one that the client can easily re-order. Most envelopes are packed in quantities of 2500 per carton. The paper companies are getting smarter about this by converting the envelopes themselves and selling them in smaller quantities on their websites.
LightFarms_Portfolio_2_768Another smart selection was the combination of a text and cover paper on the cover and inserts of the brochure paired with a beautifully sleek coated paper – perfect for making those illustrations pop. To learn more about paper combinations like this, join Parse & Parcel.
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Mix and Match Paper Stocks

We love it when we see designers mixing up paper stocks on a project.  And there’s no better time to give it a whirl than with an identity system.  We stumbled across this suite for Define Bottle, designed by Akula Kreative – and we love how they mixed and matched stocks.

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For the letterhead they went with a classic – literally.  Classic Crest 24# Writing – with a slew of white options this paper is a great staple to anchor any identity system. Printed with three PMS colors. For the envelope they opted to go with a color, smart choice.  In this case they selected Construction Cement Green 70#T by French Paper – and added a nice detail by selecting the #10 policy envelope (open end). Other nice details include the wrap around address label printed one color on Mactac’s Metro grade, the euro-flap announcement envelope and the washi tape detail.

All in all, a great example of why mixing it up when it comes to paper stocks really works. The secret to keeping costs in check is working with your paper rep ahead of time to make sure the stocks you’ve selected (and sold the client on) are readily available.  To learn more about readily available paper stocks, sign up to join Parse & Parcel.

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Neenah Puts the Ahhh in Correspondence

Recently the folks at Neenah Paper sponsored the Correspondence Salon for Ladies & Gentlemen event to help celebrate the grand opening of the William H. Gross Stamp Gallery at the Smithsonian National Postal Museum. In honor of the event they created a piece to make philatelics swoon – The Classic Correspondence Kit. The kit, which features Neenah’s flagship Classic brand of papers, and its contents were designed by Studio A. Here’s a peek at what the lucky attendees received.

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Images via Neenah Paper