Promotions Archives - Page 4 of 4 - Parse & Parcel

A Word in a Font is Not a Logo

October 18, 2014February 2, 2014 by Jill DiNicolantonio

I finally had time to sit down and read the latest edition of Inspire – The Magazine About Packaging & Design by Iggesund. I was delighted to see the feature on famed designer Louise Fili.

The article talks about her start in the industry working for Herb Lubalin, her work at Pantheon where she created over 2,000 books covers and how it led the way for her evolution into logo design. Today, as she designs food packaging she has remained true to the pillars of her work since she launched as an independent designer: “food, type and all things Italian.”

The Craft of Engraving

May 16, 2014February 2, 2014 by Jill DiNicolantonio

Developed around the 16th century, engraving or intaglio printing, is a method of printing an image from lines cut below the surface of a metal plate. The feel of an engraved piece happens when the paper is pressed into a metal plate. If you are a fan of engraving or thinking about using engraving on your … Read more

Paper as Dreamy as the Moon

May 16, 2014February 2, 2014 by Jill DiNicolantonio

With so many print options available to graphic designers, it’s easy to overlook the simplicity of paper. Here’s a stunning design example in which paper takes the starring role. Featured on FPO, Joyeux Noel was designed by Kevin Cantrell for A3 Design. The paper, Moondream, … Read more

The Basics of Menu Design

May 16, 2014February 2, 2014 by Jill DiNicolantonio

Forget about making the best sellers list, what every one is reading these days are menus. The newest print promotion from Neenah is dedicated to a subject near and dear to the graphic designer’s heart (and stomach) – Menu Design. And a well designed menu can more than cover its expense in just one days tally, … Read more

Mohawk is for the Makers

May 16, 2014October 17, 2013 by Jill DiNicolantonio

Mohawk is no stranger to fans of paper + print. If you’ve been following them over the past few months, you’ve no doubt witnessed their brand transform – new logo, new website and new promotions. They recently launched a fab new campaign that celebrates craft in a digital world, with some new promotions all about … Read more

Massimo Vignelli & The Grid

May 16, 2014April 30, 2013 by Jill DiNicolantonio

“The grid is an integral part of book design. It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.” – Massimo Vignelli Michael Beirut and the team at Pentagram worked on the concept of a short film highlighting … Read more

Domtar Dares You to DREAM

May 21, 2014February 21, 2013 by Jill DiNicolantonio

In Domtar’s DREAM promotion they ask the reader to think back to childhood – when they had no limits, no barriers to their expectations. Like children who play passionately and imagine anything is possible – Domtar asks us to explore a little more when it comes to putting ink on paper. From the moment you … Read more