A Deep Dive Into Type, Design and Production: Fresh Takes on Classic Type

Part Two –Plus a GIVEAWAY! 

fresh-takes-classic-type-parse-parcel-30

Fresh Takes on Classic Type on CLASSIC® Papers by Neenah is a bold, interactive new promotion designed by Kansas City-based Willoughby Design. Combining the beauty of type, design and production, the book merges contemporary typefaces and design with the textures of legendary CLASSIC Papers. The 9.5″ x 12″ book features six French-fold spreads featuring an interactive story crafted specifically for each typeface. Each spread contains a pull out, pop up, or put-it-together piece to help tell the story, and a quote from each typeface creator. In our previous post, we shared details an overview of the piece and its debut at our celebration – A Toast to Type. In part two of our series, we take a deep dive into some sweet type, design and production.

fresh-takes-classic-type-parse-parcel-19

Fresh Takes on Classic Type with Neenah

Part 1 – Plus a GIVEAWAY! 

fresh-takes-classic-type-parse-parcel-13
It’s a given in design that trends are part of the landscape. Something gets hot and suddenly it’s everywhere (um, rose gold foil).  To me the interesting thing about trends is how they build on themselves. And type design is no different. Trends come and go but true classics always inspire. And inspired is exactly how one feels after experiencing Neenah Paper’s newest promotion, Fresh Takes on Classic Type.

At first look, I knew P&P had to do something fun to share it with our audience. So we invited a group of local designers to join us in the sample studio for a Toast to Type! A celebration of type, design and paper.

Mohawk Maker Quarterly Gives Creatives All the Feels

mohawk-maker-all-the-feels-parse-parcel-09

But how does it feel?

That’s the one key question I ask before I make any decision. That one word – feel, applies to so much. If you think about it, it can mean the actual texture of a thing, the mood or emotion something evokes, the way something looks, smells, sounds or tastes. Thoughts are cerebral but feeling is existential. Feeling provides us with context that is imprinted on us long after the thought is gone. For example, I had not thought about my grandmother’s kitchen in decades, then last weekend I was cooking chicken soup. I’ve had chicken soup hundreds of times since I was last in that kitchen (she passed away over 25 years ago), and never once did I think about that space. But as I was stirring the soup and got a whiff, I instantly felt like I was 8 years old, standing on a stool in that tiny, brown and gold kitchen waiting for the soup to be done. I love that feeling. Every time I experience one of those moments is priceless.

You Can’t Judge a Book by its Cover

Oh, really? Tell that to Jessica Hische. She’s built a pretty fab career designing book covers (among other things) for Penguin and Chronicle Books, with the sole purpose of being judged.

The reality is our work is being evaluated all the time. And I can think of no other profession where judgment is more intense than in graphic design. When someone is paying you to literally make their brand look good, you can believe they’re judging you and your work long before you ever meet them.

The_Art_of_making_an_impression_parse_parcel_02

Beauty of Letterpress: The Art of Making an Impression

The_Art_of_making_an_impression_parse_parcel

Don’t get me wrong, I love the conveniences of technology. The immediate gratification I get from the click of a mouse suits my impatient nature and life in the 21st century. But truth be told, I’m old school, my heart belongs to analog. Like many creatives, I’m smitten with the tactile nature of print, especially the techniques whose methods and tools of the trade remain largely unchanged. So I was thrilled when I saw the newest limited edition print added Neenah’s site, The Beauty of Letterpress: The Art of Making An Impression designed by Earl Gee.

gilded-gift-wrap-collaboration-parse-parcel-rt

Gilded Gift Wrap – A Collaboration

 gilded-gift-wrap-collaboration-parse-parcel04
One of the things I love about having my own business is the fact that I can create the kind of projects I like. There are a few types of paper promos I adore, and gift wrap is at the very TOP of my list. So when it came time to think about the holiday promotion for The Parcel this year, I knew what I wanted to do. As luck would have it, literally the day I started planning the project, my friend Christine Wisnieski, sent me an email about paper recommendations for a new product line for her shop, gilded gift wrap, and a collaboration was born.

The Difference Between Average and Awesome Comes Down to Character

Character-parse-parcel-01

Have you ever seen a print promotion so awesome you wanted to kiss it? Ok, maybe that’s taking my adoration of ink on paper a little far but I swear that’s how much I love the new piece, Character, from Neenah Packaging. I know what you’re thinking – Neenah has a crazy budget and if your clients had their budget you’d produce something awesome too. But here’s the thing, it’s not about the budget, it’s about inspiration and execution. After examining this promotion, I am convinced the difference between average and awesome comes down to character.

Mohawk Maker Quarterly – Character

Mohawk-Maker-Quarterly_Character_Parse_Parcel
Just when I didn’t think they could get any better, Issue No. 7 of the Mohawk Maker Quarterly – Character, comes along. Putting out quality editorial and design content is tough, but to do so on a consistent, quarterly basis is pretty impressive. In fact, I’d say it speaks to the character of a company – and Mohawk has always been one paper maker who walks the talk. So it’s not lost on me that the paper selected for its production, Mohawk Loop, reinforces the theme of this issue. From the companies and artisans profiled in it, to the paper it’s printed on – when it comes to character this issue of the Mohawk Maker Quarterly has it in spades.

Curious About Print Production

curious-about-print-parse-parcel-1
It’s no secret, I love paper promotions. I think it all stems from my curiosity of what’s possible. When I look through a new piece I start thinking about all the different ways I can use a certain print technique or paper finish. I think about past projects and wonder what if? While I’m pretty adept at paper and all of its characteristics, I find I’m still learning new things all the time when it comes to print production – mainly because the technology keeps evolving. In the latest installment of the Appleton Coated series, Curious About Print Production, we get to explore the effects of printing colored images on colored paper and how to achieve different results using specific production techniques.

Share on Cougar

share-on-cougar-parse-parcel

In case you didn’t realize it, I like to share.  If you follow P&P you probably already know that.  I just think the most effective way to help educate about paper as it relates to print and design is to share my experiences with full disclosure – the good, the bad and the ugly. So when the team at Domtar dished about the problems they encountered producing their newest promotion Share on Cougar, I knew I had to see it for myself.