Recently the folks at Neenah Paper sponsored the Correspondence Salon for Ladies & Gentlemen event to help celebrate the grand opening of the William H. Gross Stamp Gallery at the Smithsonian National Postal Museum. In honor of the event they created a piece to make philatelics swoon – The Classic Correspondence Kit. The kit, which features Neenah’s flagship Classic brand of papers, and its contents were designed by Studio A. Here’s a peek at what the lucky attendees received.
Eleven paper grades in one swatchbook, now that’s our idea of a resource tool. Neenah recently announced a partnership with Italian paper-maker Gruppo Cordenons. The Design Collection now makes papers grades Moondream, Canaletto, Plike and Stardream easily accessible to designers – but it gets even better. Neenah added their ultra-premium grades: Eames, Esse, Oxford,Teton, and Starwhite into the Design Collection – making it a one stop shop for creatives looking for the perfect paper.
Not only does the swatchbook feature these beautiful papers, but it showcases some great print techniques like foil stamping, embossing and metallic inks. The Design Collection, a select grouping of specialty print papers, boasts an extensive range of colors and textures and is a perfect choice for luxury applications such as packaging, extraordinary envelopes, gift card holders, identity materials, greeting cards and other print collateral for brands that desire to distinguish themselves by hand and eye. Join Parse & Parcel to stay up to date on papers from your favorite mills like the Design Collection by Neenah.
We told you about the courtship between Enve & Lope Earlier this year, now the two love birds have taken their relationship a step further with the announcement of their wedding. The Wedding suite is a recent promotion from Mohawk, the promotional concept and design was developed by Katie Barcelona, of Room 207 Design, and illustrated by Erik Marinovich, a letterist and designer based in San Francisco. Don’t know about you but we hope these two have lots of babies, we can’t wait to see what the birth announcements look like. Join Parse & Parcel and stay up to date on all the best print + paper promotions.
Mohawk is no stranger to fans of paper + print. If you’ve been following them over the past few months, you’ve no doubt witnessed their brand transform – new logo, new website and new promotions. They recently launched a fab new campaign that celebrates craft in a digital world, with some new promotions all about the Maker Movement.
The concept was designed and created by Hybrid Design in San Francisco. Meant to celebrate Mohawk Superfine and tie into the company’s existing “What Will You Make Today?” mantra. The team at Hybrid felt “heading down the traditional paper promotion trail wasn’t right for the new Mohawk of today. We needed something different, so we started thinking about Mohawk in the “maker” context. And a campaign was born.”
The campaign consists of three new publications which “feature the stories of printers, designers, manufacturers, artists, artisans, musicians, and all those who make their living as makers.” The Mohawk Declaration of Craft, The Mohawk Craft Cooperative, and The Mohawk Maker Quarterly publications promote and underscore the importance of craftsmanship and collaboration in a digital era. In addition Mohawk’s partnering with Martha Stewart Living Omnimedia as Supporting Sponsor of the 2013 Martha Stewart American Made program and awards ceremony. Learn more about the Declaration of Craft and the Maker Quarterly, sign up to join Parse & Parcel.
All images via Mohawk
“The grid is an integral part of book design. It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.” – Massimo Vignelli
Michael Beirut and the team at Pentagram worked on the concept of a short film highlighting Massimo Vignelli’s building block of design – the grid. The film reveals each successive step as Vignelli’s sketches are transformed into a finished book. Having worked with Vignelli for 10 years, Beirut was familiar with his unique way of designing books, which involves sitting with the all the ingredients — text and images — and drawing each page with a pencil, including all the photographs, using a grid as a layout guide.
The promotion from New Page on their flagship brand entitled “Shifters,” is all about those people who question the status quo. Aimed at those in the creative and marketing community who go against the grain and create their own path – this piece proves when we shift the way we think about coated paper, we change everything. New Page did that earlier with the launch of Sterling Premium – a paper known for it’s premium quality with a value price
Everything about this new promotion just feels good – from the smaller size of the piece (6.5 x 8.5, it fits perfectly in your hands) to the messaging and the companies profiled. The stark white gatefold cover prominently displays the die-cut title of the piece – with just a hint of match red (NewPage’s PMS color) peeking through. Perfect bound, the pages of the book are tiered out, each featuring bold color choices denoting a new section.
Inside the piece the promotion profiles four companies that have proven to be game changers in their industries, a celebration of American craftsmanship. NewPage shares their stories with the reader not only in print but by actually taking us into the company through the use of augmented reality. NewPage engages LAYAR technology for the app, and demonstrates just how powerful the print medium can be. By uniting print + digital, NewPage clearly highlights the fact that interactive media (AR is responsible for driving almost 10% of all mobile commerce activation), is something savvy marketers and print sales reps should engage with. To see for yourself, subscribe to The Parcel.
In Domtar’s DREAM promotion they ask the reader to think back to childhood – when they had no limits, no barriers to their expectations. Like children who play passionately and imagine anything is possible – Domtar asks us to explore a little more when it comes to putting ink on paper.
From the moment you open the cover of DREAM – which is printed on Cougar 130# cover, four color plus varnish and clear foil – it’s apparent this piece pushes the limits of printing on uncoated white paper. You’ll see everything from solid, heavy black coverage with a registered silver foil, to four color process, to touch plates, to a clear foil using a double etch die for a dimensional feel (where the glitter is on her mask in the image below), to a domed embossed with a spot raised-image UV coating (so cool, feels kind of rubbery) – all printed offset with conventional inks.
Make sure to check out our personal fave: Dream No.5 – Playhouse Dreamhouse, the birch trees look three dimensional, and the smoothness of the sheet really showcases the design elements featured in the photography.