One of the things I enjoy most about working with designers is getting a behind the scenes look at the process of a project. Usually I enter into the process during the pre-production phase, after the design concept is complete and before specs go to printer for quote. It’s always a treat when I get to see a project come to life. The only time it’s more special is when it’s a passion project. A few weeks ago we shared the campaign to fund the development of the font, Lustig Elements, whose roots were born in the 1930s. Today, The Beauty of Letterpress by Neenah presents the Lustig Elements Collection, a remarkable new series of limited edition letterpress prints, commissioned in honor of notable design pioneers Alvin Lustig and Elaine Lustig Cohen.
The Lustig Elements Collection is available for purchase on The Beauty of Letterpress beginning today, with 100% of the proceeds going to the Hamilton Wood Type & Printing Museum. This first installment of the collection includes four letterpress prints designed by Craig Welsh, of Go Welsh. Only 100 of each print were produced.
The Lustig Elements Collection gets its name from a typeface that modernist designer Alvin Lustig began to design in the 1930’s but never completed. Welsh, a design educator and award-winning designer based in Lancaster, PA, rediscovered the font and began a mission to revive it. Over a four-year period he worked closely with AIGA Medalist Elaine Lustig Cohen to bring the Lustig Elements font to life. The newly completed typeface was created for both wood type and a digital font.