Edge Painting is the New Black

business-card-design-parse-and-parcel

Edge painting, edge coloring, colored edges – whatever you call it, is the hottest trend in business card design. The process is not new by any means, but it’s definitely getting a lot of exposure these days and with good reason – it makes a huge impact. When using engraving ink for this process you can expect a shimmery edge on metallics or a flat, matte effect on colored edges. For the uber-shiny look metallic foil edges are the way to go. Double the wow-factor when combining with other special print techniques like letterpress or embossing.

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Paper Promo: Feel, Think, Do – Haptic Design

Did you know people who rely solely on touch and no images feel a stronger connection to a product? It’s true, it’s been proven in a recent study on haptics (sense of touch). As someone who loves paper I wasn’t surprised to hear this, but it did offer an explanation as to why I gravitate towards papers with a tactile finish and nice heft to them. Show me a print sample featuring a blind emboss and there’s a good chance you’ll never see it again. Needless to say, I was a little woozy when I saw the new promotion about haptic design from Neenah Paper called feel think do.
haptic-design-promo-parse-and-parcel

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Foil Stamping Basics

One of the things we love about paper is that it is offers the designer so many options. While we get to work with creatives on projects that use all kinds of print techniques, we thought we’d profile the basics of one of our favorites – foil stamping.

L.A Magazine «Les Ambassadeurs», couverture n°11

Foil stamping is a process that uses a metal plate that has been engraved with an image of the desired design to be foil stamped. The die or sculpted metal plate comes in contact with the foil and transfers a thin layer of the foil film onto the surface. As the metal plate is heated, the foil sticks to the surface only in the design of the plate and in the areas with the desired imprint.The result is a finished piece with a highly reflective image.

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The Envelope Please

Sunday night most of America will be watching as those words are said before announcing the Oscar winner. While we’ll be watching the Academy Awards along with the rest of the country to see who wins, we’ll also be paying particular attention to the details – the envelope. Believe it or not, up until four … Read more

A Cashmere Wrap in a Bottle

Liz Earle’s second fragrance, Botanical Essence No.15, contains fifteen botanicals carefully selected and handcrafted by highly acclaimed perfumers to create a fresh and spicy oriental scent, with 90 per cent of the contents derived from sustainable natural ingredients. The carton panels, depicting hand-drawn, silver-foiled illustrations of the fifteen botanicals, folds around the pack. When opened, it … Read more

One Intense Business Card

This card means business. Just look at it, five sheets of paper laminated together – three pink sheets sandwiched between white and black cover stock.  As if that wasn’t enough, it also features a serious blind emboss and foil stamp. Designed by the folks at Whiskey Design in Kansas City, who came up with “Shoot … Read more

Foil and Letterpress – What’s Not to Love?

We stumbled across this beauty on FPO, invitations for a celebratory birthday BBQ. Featuring foil stamping and letterpress printing on Crane’s Lettra 110#C Ecru. Don’t you love the kraft envelopes? According to the designer, it seemed a few printers shyed away from the project claiming the tight registration required would make it impossible.  Love it when … Read more

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