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Fresh Takes on Classic Type with Neenah

Part 1 – Plus a GIVEAWAY! 

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It’s a given in design that trends are part of the landscape. Something gets hot and suddenly it’s everywhere (um, rose gold foil).  To me the interesting thing about trends is how they build on themselves. And type design is no different. Trends come and go but true classics always inspire. And inspired is exactly how one feels after experiencing Neenah Paper’s newest promotion, Fresh Takes on Classic Type.

At first look, I knew P&P had to do something fun to share it with our audience. So we invited a group of local designers to join us in the sample studio for a Toast to Type! A celebration of type, design and paper.

AIGA Get Out the Vote!

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When I was a kid I couldn’t wait until I turned 18. I was so annoyed by adults telling me what to do all the time – clean your room, practice the clarinet, be nice to your sister. Sheesh. To me, turning 18 meant freedom. After all, I would technically be an adult and that meant I could do what I want, right? Yeah, I know. But the one thing about turning 18 that remains as true today as it was all those years ago is the right to vote. Given the state of today’s politics, I can think of no greater privilege. So when Parse & Parcel was asked to participate in the AIGA Get Out the Vote exhibit, I leapt at the chance to be a part of it.

AIGA’s Get Out the Vote campaign calls on the power of design to motivate the American public to register and show up to vote on election day. Designers are encouraged to join the campaign by designing and sharing a poster. AIGA has partnered with the League of Women Voters to present an online gallery of non-partisan posters for printing and public distribution. In addition there are two exhibitions that coincide with both the Republican National Convention in Cleveland (July 18 – 21) and Democratic National Conventions in Philadelphia (July 25-28), as well as the AIGA Design Conference in Las Vegas this fall (October 17 – 19).

I Scream, You Scream, We All Scream for Paper & Ice Cream!

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There’s nothing like the promise of paper samples and sprinkles to get busy designers to take a break and venture out of the studio for an afternoon. Last week we teamed up with two of our faves, Millcraft and Neenah, to host an intimate paper & ice cream social for creatives.

Showcasing the brand spanking new swatchbook release of The Design Collection, creatives got a first-hand look at some inspiring ways to use color and texture to enhance their print design. Along with the swatch book update, Neenah released a fab little sampler of designer’s fave techniques produced on the fifteen different grades that make up The Design Collection.

Louie, Louie – The 28th Annual Louie Awards

LOUIE_LOUIE_PARSE_PARCELSo many greeting cards, so little time.

Last week I joined some industry peeps in NYC to judge the entries for the 28th Annual Louie Awards. The Louie Awards are the Oscars for the national greeting card association. And they’re kind of a BIG deal.

My fellow judges and I had just two short days to judge over 300 entries and narrow the field in 50+ categories. While it was a bit overwhelming at first, it didn’t take long to realize finding the category standouts was actually pretty easy – and I have to admit I was kind of shocked, and a little disappointed by this fact.

Century: 100 Years of Type and Design

Century: 100 Years of Type and DesignAll you have to do is open your eyes, it’s everywhere. From magazines and books, mobile screens and laptops, billboards and buildings, to packaging and products, Type is all around. That includes a new exhibit celebrating typography and its role in design over the past century at theAIGA National Design Center in NYC- Century: 100 Years of Type and Design. Created by Abbott Miller of Pentagram and curated and produced by Monotype, its part of the events honoring AIGA’s centennial year.

The exhibit runs through July 31st. AIGA members and the public are invited to view the Century exhibition at a reception during NYC x Design on Wednesday, May 14 from 6:00–8:00 p.m. at the AIGA National Design Center. According to AIGA, “Gathering rare and unique works from premier archives in the United States and London, Century will serve as the hub of a series of presentations, workshops and events held at the AIGA gallery as well as the Type Directors Club and the Herb Lubalin Study Center of Design and Typography at Cooper Union in New York City. The Century exhibition features a range of artifacts representing the evolution from typeface conception to fonts in use. Typeface production drawings by the preeminent designers of the last 100 years, proofs, type posters and announcement broadsides are supplemented by publications, advertising, ephemera and packaging.”

Pentagram shares some more details on their site, “The walls and ceilings have been dotted with hundreds of typographic periods drawn from the Monotype library, and a pair of dynamic animations further express the variations of different typefaces. The design sets the stage for the remarkable host of artifacts on display, including rare works from the archives of leading design organizations including Monotype, AIGA, Pentagram, Mohawk Paper, the Type Directors Club, Condé Nast, Hamilton Wood Type and Printing Museum, the Type Archive, the Herb Lubalin Study Center at Cooper Union, Alan Kitching and the Museum of Printing.” Here’s a peek inside the exhibit.