Designing the perfect packaging solution for start-ups

Designing the Perfect Packaging Solution for a Start-Up

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Image via Studio of Christine Wisnieski

Starting a business is hard. Really hard. I can’t tell you the countless hours I’ve spent developing the concept behind Parse & Parcel. There are so many details and a ton of planning involved. And no matter how much you plan, things are always changing. The tough part is how to plan for change without knowing exactly how things will change. This is a problem every business faces, but it’s especially difficult when you’ve got a physical product and you’re trying to find the perfect packaging solution – and you’re a start-up.

MENÜ 2 – A Cookbook with a Nomadic Twist

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Last year we told you about MENU, a cookbook focusing on food but with a bit of a conceptual twist – mixing culinary talent and design to celebrate the idea of food as community in an experiential way. Well this limited edition collectible is back and this time the emphasis is on food with nomadic twist. MENÜ 2 is part storybook/recipes from Budapest centered people and part culinary wanderlust, as seen through the eyes of their Hungarian counterparts.

Weekly Faves

Handlettering & image via Anthony Hos

 

TGIF for sure as we head into a much needed holiday weekend around here. It seems like the week leading up to a long weekend is always hectic. Deadlines get moved up and everyone’s trying to fit Monday’s workload in before they cut out early. For those that find themselves with a few minutes of downtime this weekend, here’s a recap of our weekly faves.

Share on Cougar

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In case you didn’t realize it, I like to share.  If you follow P&P you probably already know that.  I just think the most effective way to help educate about paper as it relates to print and design is to share my experiences with full disclosure – the good, the bad and the ugly. So when the team at Domtar dished about the problems they encountered producing their newest promotion Share on Cougar, I knew I had to see it for myself.

MailChimp Playing Cards

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When I first started email marketing for my previous employer,  we had three e-newsletters we published regularly. Given that our audience was made up largely of commercial printers, we’d get some flack about using email to distribute the content (it was 2008 and anything digital was seen as the enemy). Some customers were constantly complaining about it.  The worst part though was the email marketing solution we used – it was painful. I knew when I started Parse & Parcel I’d still use email (in addition to the USPS) to communicate content and share with our audience, but I couldn’t wait to find a better email marketing solution.  I chose MailChimp because it offered a ton of features. After sending my first email I was smitten, I even convinced my former employer to give it a try. Now I’ve fallen in love with MailChimp all over again, this time for their beautiful use of my favorite media – print!  In collaboration with Fuzzco and Theory11, they’ve gone and created some stunning MailChimp Playing Cards.  

Parse & Parcel Recognized with Graphic Design USA 2015 American Package Design Award

The Parcel - print and paper samples delivered to your doorstepSo we’re kind of excited around the sample studio today. About a month ago, we found out Parse & Parcel was recognized with GD USA 2015 American Package Design Award. Today the print edition of GD USA arrived and we’re featured among the winners in the luxury packaging category (page 135). I have to say, as a business whose mission is to inspire and educate the graphic design community, the fact that the packaging for The Parcel was recognized by the design industry is especially rewarding.

The Proof is in the Paper

 

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It’s not every day that you see this kind of collateral for a tea company. Then again, after reading Dilmah’s story, this is not just any ole bag of tea. The Teamaker’s Private Reserve collection consists of a selection of rare, fine teas personally selected by the company’s founder – talk about hands on involvement. Each one is carefully chosen and meant to present the indulgent pleasure of tea. So it stands to reason the same care and thought would go into the design and production of its catalog targeting exclusive, high-end restaurants and hotels. The team at Manic Design crafted a truly luxury experience for these buyers demonstrating the importance of what lies within before even reading a word – the proof is in the paper.

MENÜ – A Limited Edition Print Collection of Stories & Food

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It’s nothing new to see a cookbook that focuses on the food, but the concept behind MENÜ has certainly caught my eye. The book tells the larger story of twenty-two chefs who are changing the gastroculture in Budapest, Hungary. With a mix of culinary talent, the design celebrates the concept of food as community in an experiential way. Wanting to convey its similarity to that of a rare object, MENÜ is a limited edition print collection of stories and food.

Paper Promo: Feel, Think, Do – Haptic Design

Did you know people who rely solely on touch and no images feel a stronger connection to a product? It’s true, it’s been proven in a recent study on haptics (sense of touch). As someone who loves paper I wasn’t surprised to hear this, but it did offer an explanation as to why I gravitate towards papers with a tactile finish and nice heft to them. Show me a print sample featuring a blind emboss and there’s a good chance you’ll never see it again. Needless to say, I was a little woozy when I saw the new promotion about haptic design from Neenah Paper called feel think do.
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About + Samples – by Arjowiggins

Arjowiggins Creative Papers have developed a limited edition book, About + Samples better known as “A+S61.” Designed by stereochromie in Paris, the piece is meant to serve as a working tool and a beautiful object. The promotion was designed for “art directors and those brands wishing to communicate in a way that is arresting and distinctive.” The ‘A’ tells the story of Arjowiggins papers and their intimate secrets. The ‘S61’ presents a selection of Arjowiggins 61 most coveted papers.

The two grades selected for the book covers are Curious Matter and Conqueror. The box encasing the books is produced on Keaykolour 100% recycled Camel. The packaging the promotion comes in is on Keaykolour 100% recycled Graphite. Deciding to highlight the paper itself, the design is understated and the debossed text appears like a shadow on the cover stock. Matching the minimalist design, the print technology has been kept simple as well, using unvarnished type printed in match silver to reveal the grain of the paper.

Developed as a limited edition sample promotion (only 1,000 were produced), it was sent to industry trendsetters with a focus in France, Italy, UK and Northern Europe – where Arjowiggins felt luxury brands and designers are especially active. Since the piece is so gorgeous, we can overlook the fact the promotion didn’t make it to North American – although we would love to see that arrive in our http://parseandparcel.com/the-sample-studio/. In the U.S., their Curious Collection of papers are distributed via Appleton Coated.

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