Packaging design is definitely not for the faint of heart, especially when we’re talking about coffee packaging. It’s not just the visual aspects that matter, packaging design needs to take a multi-sensory approach. While creatives labor over aspects like color palettes, typography and logo design – it’s the production that brings these elements to life. Thoughtful consideration should be given to every production detail – with function, format and structure driving design. From there, designers can take advantage of the supporting role that substrates and production techniques play in the overall design. This was the case with the coffee packaging for roaster Caffé Pagani created by Eskimo Design.
In case you missed my previous post, this is part two of our post about the making of our topography inspired journal and pencil box set. I’m sharing all the details of the project – the good, the bad and the ugly. Part one was about the concept and design phase of the project. I thought narrowing down paper selections was going to be the difficult part, boy was I wrong. This post is where the production process begins and so do the hurdles.
Did you ever have an idea for a project you were saving for something really special? You know, the one you keep tucked away for just the right circumstances. For me it was the pencil box. Looking back, I definitely under estimated a few things about the project. My timeline was way off. And honestly, the production skills required for a packaging project are different than four-color offset printing. But if there’s one thing I know for sure, the only way you grow is by challenging yourself. So I dove in, head first. This post is all about the process for producing the Topography Inspired Journal & Pencil Box Set – the good, the bad and the ugly.
There are just some projects that are iconic, and the Progressive Annual Report is at the top of the list. Mark Schwartz, the late founder of Nesnadny + Schwartz, built his career on bold moves – and the boldest had to be in 1982, when he called up the CEO of Progressive and offered to take photos for their annual report. Since then Nesnadny + Schwartz’s annual reports for Progressive have won more than 500 national awards. And one look at this year’s report, it’s easy to see why. But there is a tremendous amount of work that goes into producing such an amazing finished piece. We ought to know, Parse & Parcel constructed the paper dummies for the project. One of the most rewarding parts of my job is seeing the progression of a project from concept to production.
They don’t get produced the way they once did, but annual report design has not lost its creativity. In this bold annual report for Noble Development created by Farmgroup – the piece was produced without one drop of ink. The creative team let the paper be the star of the show, employing strong print techniques … Read more
I don’t know about you but I have been loving the weather over the past week. It’s finally warm enough to open up the windows, let the fresh air in and blow off the dust left behind by winter. This is when I am super-motivated to organize everything in site, and when I look around … Read more