Guide for Creating Memorable Packaging

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Get the Free Guide with our Top Tips for Creating Memorable Packaging

I have a thing for little blue boxes.

Of course, the ubiquitous blue box of Tiffany & Co. makes me swoon. I’ve saved every one I’ve ever gotten. Every. Single. One. (Which is currently four, btw).

Every once in a while I’ll peek inside the drawer I stash them in for safe keeping. Just looking at them makes me feel all fuzzy inside.

But this isn’t anything unusual.

AIGA Get Out the Vote!

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When I was a kid I couldn’t wait until I turned 18. I was so annoyed by adults telling me what to do all the time – clean your room, practice the clarinet, be nice to your sister. Sheesh. To me, turning 18 meant freedom. After all, I would technically be an adult and that meant I could do what I want, right? Yeah, I know. But the one thing about turning 18 that remains as true today as it was all those years ago is the right to vote. Given the state of today’s politics, I can think of no greater privilege. So when Parse & Parcel was asked to participate in the AIGA Get Out the Vote exhibit, I leapt at the chance to be a part of it.

AIGA’s Get Out the Vote campaign calls on the power of design to motivate the American public to register and show up to vote on election day. Designers are encouraged to join the campaign by designing and sharing a poster. AIGA has partnered with the League of Women Voters to present an online gallery of non-partisan posters for printing and public distribution. In addition there are two exhibitions that coincide with both the Republican National Convention in Cleveland (July 18 – 21) and Democratic National Conventions in Philadelphia (July 25-28), as well as the AIGA Design Conference in Las Vegas this fall (October 17 – 19).

Mohawk Maker Quarterly Gives Creatives All the Feels

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But how does it feel?

That’s the one key question I ask before I make any decision. That one word – feel, applies to so much. If you think about it, it can mean the actual texture of a thing, the mood or emotion something evokes, the way something looks, smells, sounds or tastes. Thoughts are cerebral but feeling is existential. Feeling provides us with context that is imprinted on us long after the thought is gone. For example, I had not thought about my grandmother’s kitchen in decades, then last weekend I was cooking chicken soup. I’ve had chicken soup hundreds of times since I was last in that kitchen (she passed away over 25 years ago), and never once did I think about that space. But as I was stirring the soup and got a whiff, I instantly felt like I was 8 years old, standing on a stool in that tiny, brown and gold kitchen waiting for the soup to be done. I love that feeling. Every time I experience one of those moments is priceless.

Attract the Client Work You Dream of in 2016

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It’s that time of year again, after the binging of the holidays comes the cleansing of, well, everything. It’s always during this time of purging that I think about how much I want to accomplish, especially with work. I think about what I could have done differently this year that would have long lasting benefits for the future. For creatives this can be challenging, especially when you’re constantly comparing your work to that of your peers, and with the constant reminder of it all over social media, there’s no escaping it. *Sigh* If only I had those clients…Why not make this the year you finally attract the client work you dream of?

The Secret to Designing an Unforgettable Business Card

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Going to industry events can be stressful, especially when you’re hoping to make new business connections. As if finding the right outfit isn’t enough pressure, the whole idea of networking can freak some people out. Let’s say you get past all the small talk and actually meet someone you want to follow up with. The moment of truth comes when you reach into your pocket and hand over your business card. In that moment an impression is made – whether or not it’s memorable comes down to one 3.5″ x 2″ card. As someone who’s seen (and studied) an extensive number of them, I’m sharing the secret to producing an unforgettable business card.

La Bottega – Cucina Italiana, An Identity True to Form

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Growing up in an Italian family, it’s no shocker that I can cook. While I enjoy it, I wish I had more time to do it properly (btw, so does my husband). Cooking doesn’t have to be complicated or require mad culinary skills but it does require thoughtfulness. Watch any decent cooking show and you’ll find the chefs all say the same thing – in order to make a truly fabulous dish you need to start with the best ingredients possible.  When it comes to great print design the same holds true. The brand identity for La Bottega – Cucina Italiana is a perfect example of how using the best resources available produces stellar results.

Weekly Faves

Handlettering & image via Anthony Hos

 

TGIF for sure as we head into a much needed holiday weekend around here. It seems like the week leading up to a long weekend is always hectic. Deadlines get moved up and everyone’s trying to fit Monday’s workload in before they cut out early. For those that find themselves with a few minutes of downtime this weekend, here’s a recap of our weekly faves.

The Perfect Mix of Black & White with a Touch of Glam

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There’s something about mixing and matching unexpected elements I just love, but it’s not always easy to pull off.  Combining upscale glam with industrial utility, the team at Ghost managed to do just that with the branding they created for The Factory. Like a swanky new year’s eve celebration in the gritty part of the city, this identity and packaging design is the perfect mix of black & white with a touch of glam.

Parse & Parcel Recognized with Graphic Design USA 2015 American Package Design Award

The Parcel - print and paper samples delivered to your doorstepSo we’re kind of excited around the sample studio today. About a month ago, we found out Parse & Parcel was recognized with GD USA 2015 American Package Design Award. Today the print edition of GD USA arrived and we’re featured among the winners in the luxury packaging category (page 135). I have to say, as a business whose mission is to inspire and educate the graphic design community, the fact that the packaging for The Parcel was recognized by the design industry is especially rewarding.

The Proof is in the Paper

 

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It’s not every day that you see this kind of collateral for a tea company. Then again, after reading Dilmah’s story, this is not just any ole bag of tea. The Teamaker’s Private Reserve collection consists of a selection of rare, fine teas personally selected by the company’s founder – talk about hands on involvement. Each one is carefully chosen and meant to present the indulgent pleasure of tea. So it stands to reason the same care and thought would go into the design and production of its catalog targeting exclusive, high-end restaurants and hotels. The team at Manic Design crafted a truly luxury experience for these buyers demonstrating the importance of what lies within before even reading a word – the proof is in the paper.