It’s no secret we’re big fans of the National Stationery Show. So when our friends at Legion Paper asked if Parse & Parcel would like to participate in this year’s promotion, we jumped at the chance. Last year was the first time we partnered with them on the promo and had a blast with it. For this year’s promo, Show Us Your Money, participants got to create their own money to help celebrate the occasion.
There were over 30 different entries, each one designed by a different exhibitor and produced on a different paper from Legion. Featuring tons of different designs and inspiring print techniques, this funny money was no joke. The idea is that the attendees go to each of the participating booths and collect all the loot, then make head to the Legion Paper booth to pick up the custom wallet to hold all the cash.
Talk about pressure, not only did the wallet need to look good but it had to be functional and contain all that cash. Plus, handle the wear and tear of opening and closing throughout the entire paper chase.
A COLLABORATION OF DESIGN & PRODUCTION
Inspired by a traditional billfold, the wallet “may be small but it is might in design and quality finishing and printing,” says Kristen of Reyn Paper, an Atlanta stationery boutique. The results of this collaboration between the design of Reyn Paper and print production by Henry & Co. are stellar.
Inspired by an afternoon in NYC’s Central Park, the design features blind embossing on Plike Orange in 122# Cover. Added to that are touches of gold foil accenting the illustrations.
Inside is a vivid pattern, featuring screen printing on Stardream Amethyst 81# Text and a very clever bindery solution. The insides use pressure alone (no glue) to secure the money in place. Each bill has its own designated pocket featuring the brand and booth number. Each billfold is hand assembled, using an elastic toggle band to secure it close.
If you want to see this wonder of production in person, it’s available in the summer issue of The Parcel .
Congrats to Reyn Paper and Henry & Co. on a job well designed and executed! Thanks to Legion Paper for letting us join in the fun again this year.