If you’ve been following along on P&P you know that I love working on identity projects. While of course I’m partial to the paper specification process, I do appreciate all aspects of a well designed identity system. I’m always intrigued by the process, particularly what inspires certain concepts. In this identity for F61, a small print work shop in St. Petersburg, the logo was inspired by the schematics of printing equipment. Look carefully and you will see the angles and curves of the type follow that of the cylinders of a press. How great is that – a print equipment inspired identity.
Here’s a look at the rest of the identity elements. I have to say I am loving the minimalist design and use of strong, dark paper shades. These selections give the entire system a sturdy, industrial feel.