So we’re kind of excited around the sample studio today. About a month ago, we found out Parse & Parcel was recognized with GD USA 2015 American Package Design Award. Today the print edition of GD USA arrived and we’re featured among the winners in the luxury packaging category (page 135). I have to say, as a business whose mission is to inspire and educate the graphic design community, the fact that the packaging for The Parcel was recognized by the design industry is especially rewarding.
Luxury packaging by definition is pretty subjective. What one sees as luxury another may view as pedestrian. However, there are a few key sensory primers that differentiate it, and by stripping out the visual noise and focusing on haptics (sense of touch) a luxe response is triggered.
The Studio of Christine Wisnieski was responsible for leading the creative on all our branding, including designing our logo, stationery and packaging. I’ve known Christine for a while, first as her paper rep and now as a client. She designed a thoughtful package geared towards creatives (like her). By pairing a subtle, repeating blind emboss pattern with rich tactile papers, she provided the perfect package to showcase the hero of The Parcel, the beautiful print and paper samples it contains.