Paper Match – 2017 Pantone Color of the Year: Greenery

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Spring is my favorite season. Partly because I live in Cleveland, where it’s gray from October until April. And while I like gray, that is a long time to go with out any sign of life or color to be seen. So when those first shoots of spring bulbs poke their heads through the earth, I get all the feels. That’s a sure sign it won’t be long before the raucous color of spring takes over the landscape. The fresh, vibrant shade of spring green is among my favorite colors of all time. So imagine my delight when I saw Greenery was announced at the Pantone Color of the Year.

PANTONE COLOR OF THE YEAR – GREENERY

These days, I think we could all use a little Greenery to brighten things up. Calling it a “trans-seasonal” shade, Greenery – Pantone 15-0343, is a “yellow-green shade that evokes the first days of spring,”

Leatrice Eisenmann, Executive Director of the Pantone Color Institute, says “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” said Eiseman. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

The goal of Parse & Parcel is to make designers happy by making their lives a little bit easier – especially when it comes to paper specification. So for creatives looking to add a little Greenery into their work, we’ve created this paper color guide to match Pantone’s Color of the Year. If this make’s you happy, you should join our mailing list – we love making creatives happy by delivering paper inspiration.

PAPERS-MATCH-PANTONE-COLOR-YEAR-GREENERY-PARSE-PARCEL

  1. French Paper – Pop-Tone Gumdrop Green
  2. Neenah Paper – So…Silk Shocking Green
  3. Neenah Paper – Astrobrights Terra Green
  4. Mohawk – Mohawk Brite Hue Lime Green
  5. Mohawk – Curious Translucents Spring
  6. Mohawk – Mohawk Via Leaf Green
  7. Mohawk – Curious Cosmic Alien Green

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