It’s official, spring’s here. I know the calendar says the vernal equinox began on March 20th – but I have my own system. Living near the Great Lakes most of my life, I know a date on calendar means nothing in terms of reality. So I rely on something much more scientific, my senses. While I saw a few snowflakes flying this weekend, I also saw the first harbinger of spring in my book – the crocus. I base the next three months on this sighting alone. I know in 10-14 days the hellebores will be in bloom, followed shortly by the forsythia and cherry trees. That’s my signal to breakout the putrid liquid fence. This step is a necessary evil because it prevents the deer from devouring my spring landscape. As a gardener, I live for my display of spring bulbs. Tulips are by far my favorite – probably because much like paper, they come in an abundance of gorgeous colors. From the dark purple Queen of Night, to the intense Scarlet Pimpernel, to the bright fuchsia of Saigon – I love them all. While there’s still a little ways to go before the garden beds are in full bloom, I’m getting my color fix now with the fun new Astrobrights promotion from Neenah.
Earlier this month Neenah relaunched the Astrobrights grade featuring new weights and citrusy duplex shades. Now there’s a brilliantly colored promo to go along with the new swatch book. This piece demonstrates just how impactful color can be on communications. Whether it’s the direct mail opportunities of postcards,correspondence or attention getting self-mailers to fun promotions and packaging applications, this piece packs a punch when it comes to color.
The promo itself is a custom 2-pocket folder printed on the new duplex shade: Terra Green | Bright White 135#C featuring the signature Neenah logo in a registered beveled emboss with silver foil. Inside there are 8 different promotions featuring 9 different colored shades of Astrobrights in all different types of applications: pillow pack, door hanger, table tent, postcard, invitation & envelope, self-mailer and identity program.
When it comes to marketing there are few things as impactful as color. Did you know color increases the tendency to act by 26%? That’s pretty significant. While these images give you an idea of the brightness of this grade, let’s be honest looking at colored paper stock on a monitor is not the same thing as experiencing it in person. Luckily, Neenah has given us a bunch of this promotion to share with Parse & Parcel readers, fill out the form for chance to get one sent directly to you. In the meantime, show us how you’re using color in your print communications and tag your pics with#parseandparcel.