New – Mohawk Superfine Swatch Book

Mohawk-Superfine-Swatch-Book-parse-parcelThere’s something about a bright, new paper swatch book that makes me giddy. To me, it’s the same feeling I had as a kid when I got new school supplies – I’m all excited about the possibilities it holds for future projects. So when the new Mohawk Superfine swatch book arrived in The Sample Studio this week, my wheels started turning. Aside from the fact that I am a huge fan of Superfine (our P&P letterhead and envelopes are printed on the eggshell finish), it also happens to be one of the most versatile sheets out there.

While it’s perfectly suited for identity systems, invitations, high quality photo products and coffee table books (Google Canada used it for their YouTube lookbook), it’s also a great choice for projects that call for a heavyweight cover stock. The new swatch book features a brand new product – Superfine Layers™ G1S (glue one side), in 34 pt. that’s “suitable for digital printing.”  Wait, what? Layers is actually two 17 pt. sheets (Superfine Eggshell 120#C) with a cohesive applied to one side the sheet. So after printing the outer surfaces on a digital press the front and back sheets are matched glue side to glue side, and pressure is applied. Finally, a digital solution for super thick business cards. Think about it, if the business cards print digitally, there might even be money left in the budget to splurge on painted edges!

Mohawk-Superfine-Swatch-Book-parse-parcelOh, did I mention they’ve also added 130#C in digital and 150#C in the eggshell finish that’s made single-ply? Hello, packaging projects.  

Heralded as Mohawk’s iconic flagship grade, Superfine is celebrating it’s 70th year anniversary this year. That’s a long time on the market, and there’s something to be said for a grade that is tried and true and continues to offer expanded product options. Superfine? Um, yeah.

Want to try Superfine on your next print project? Test drive some samples, Superfine’s available in the sample studio.

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