Mohawk is no stranger to fans of paper + print. If you’ve been following them over the past few months, you’ve no doubt witnessed their brand transform – new logo, new website and new promotions. They recently launched a fab new campaign that celebrates craft in a digital world, with some new promotions all about the Maker Movement.
The concept was designed and created by Hybrid Design in San Francisco. Meant to celebrate Mohawk Superfine and tie into the company’s existing “What Will You Make Today?” mantra. The team at Hybrid felt “heading down the traditional paper promotion trail wasn’t right for the new Mohawk of today. We needed something different, so we started thinking about Mohawk in the “maker” context. And a campaign was born.”
The campaign consists of three new publications which “feature the stories of printers, designers, manufacturers, artists, artisans, musicians, and all those who make their living as makers.” The Mohawk Declaration of Craft, The Mohawk Craft Cooperative, and The Mohawk Maker Quarterly publications promote and underscore the importance of craftsmanship and collaboration in a digital era. In addition Mohawk’s partnering with Martha Stewart Living Omnimedia as Supporting Sponsor of the 2013 Martha Stewart American Made program and awards ceremony. Learn more about the Declaration of Craft and the Maker Quarterly, sign up to join Parse & Parcel.
All images via Mohawk