We love it when we see designers mixing up paper stocks on a project. And there’s no better time to give it a whirl than with an identity system. We stumbled across this suite for Define Bottle, designed by Akula Kreative – and we love how they mixed and matched stocks.
For the letterhead they went with a classic – literally. Classic Crest 24# Writing – with a slew of white options this paper is a great staple to anchor any identity system. Printed with three PMS colors. For the envelope they opted to go with a color, smart choice. In this case they selected Construction Cement Green 70#T by French Paper – and added a nice detail by selecting the #10 policy envelope (open end). Other nice details include the wrap around address label printed one color on Mactac’s Metro grade, the euro-flap announcement envelope and the washi tape detail.
All in all, a great example of why mixing it up when it comes to paper stocks really works. The secret to keeping costs in check is working with your paper rep ahead of time to make sure the stocks you’ve selected (and sold the client on) are readily available. To learn more about readily available paper stocks, sign up to join Parse & Parcel.
