The folks at Tractorbeam have done it again. This is an amazing example of an identity that stands out in every way. The client, Light Farms, is an 806 acre master planned community that’s being developed as the ‘gateway’ to Celina, TX. Tractorbeam created a “modern yet endearing identity inspired by the farm that gave name to the development. Cohesive brand collateral, website and community signage work together balancing tradition with a vision for the future.” We agree.
From a paper perspective, we love the use of coated and uncoated finishes throughout, it gives the system a great tactile sense. We dare a perspective buyer not to pick up this collateral.
For us the star of system is the accordian fold brochure. this can be tricky, with such heavy ink coverage if you go too heavy on the basis weight you risk cracking on the fold – this is where mock ups are essential during the print production phase.
They chose a clean, muted neutral for the letterhead, business cards and envelopes (check out Classic Crest for a huge range of colors and weights). The square flap on the #10 envelope is a perfect place to showcase the logo. Since most identity systems these days are small in quantity, start with then end in mind. That’s the envelope – find one that the client can easily re-order. Most envelopes are packed in quantities of 2500 per carton. The paper companies are getting smarter about this by converting the envelopes themselves and selling them in smaller quantities on their websites.
Another smart selection was the combination of a text and cover paper on the cover and inserts of the brochure paired with a beautifully sleek coated paper – perfect for making those illustrations pop. To learn more about paper combinations like this, join Parse & Parcel.
