There’s no denying digital’s effectiveness. If you want to get information out quickly and relatively inexpensively it’ll do the job no doubt. Now if your goal is to differentiate your brand, make a lasting impression or provide the user with a memorable experience than we have to say nothing compares to print. But you don’t have to take our word for it, just check out the print collateral Google used to help launch their new visual language – Material Design.
San Francisco design studio Manual created some fab looking print collateral for the launch of Google’s new visual language, Material Design. To celebrate the launch at the 2014 I/O Conference, Google’s UXA team challenged Manual to interpret and encapsulate the Material Design philosophy in a limited edition printed takeaway that was both inspiring and functional.
“Celebrating the team’s original inspiration, we created a rich, tactile, and layered printed piece. Our concept was to reinterpret the graphic language of Material Design and present it in a reductive and physical way. The kit communicates a set of intentions and design principles through abstract visual postcards. Special attention to print and production details bring the principles to life. Also contained in the kit is a functional sketchbook that provides different UI templates for interface designers to sketch ideas during the conference workshops.”
All we know is we’d love to get our hands on one of these kits for The Sample Studio. Yet another great example of print + digital working together to create an inspiring and thoughtful user experience – imagine that.