Craft Beer Branding with CODO Design & AIGA

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When we first saw the Craft Beer Branding Guide by the guys at CODO Design, we knew it was one for our keeper file. Born out of the website bearing its name, CODO teamed up with our pals at Neenah to produce a print version in pocket guide format. While the subject may be about craft beer, the strategy behind branding craft beer can be applied to many verticals. Especially those who have a physical product as part of their business. We shared the piece in the spring issue of The Parcel, it was an instant subscriber favorite. So we partnered up with our friends at AIGA to bring the team from CODO to Cleveland to share a bit about their business, their work and their love of craft beer and branding. It was a packed house at Market Garden Brewery in Cleveland for Craft Beer Branding with CODO Design & AIGA. Cody and Isaac dug deep and shared some really great insights into how they doubled down on a niche market to take their design firm national.

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The Craft Beer Branding Guide launched as an online resource in 2016, that led to a print collaboration with Neenah. In the meantime CODO has worked with clients from all over the United States and around the world. From places like Mexico, Scotland, Britain, China and Australia and Hungary. During all of this they launched several new brands, spanning craft breweries, vintage arcade games, artisanal meats, old school diners, wineries, distilleries, coffee roasters, cannabis products, and a bunch of other fun, non food & beverage work (orthodontists, realtors, fraternities and non profits).

In this clip from the talk CODO talks about their beginnings being 100% in non-profit and what they’d name their craft beer if they were to ever launch one.


Here’s a look at some of the work they shared with us during their talk.

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Images by CODO Design

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