I love walking the dog in the evenings. It’s not because I’m a health nut, it’s worse – I’m a design peeping Tom. I love to see how my neighbors decorate their interiors. My favorite time of year is between Thanksgiving and New Year’s – when holiday decor is in full swing. I can catch a glimpse of the tree in the foyer all decked out in copper and green, or the fireplace mantel swagged in flocked cedar garland. All of this providing inspiration for my own holiday design. The same holds true in my work – I love to see what designers are up to when it comes to print design.
So I was thrilled when I received the newest promotion from Mohawk featuring works submitted to their annual print design contest CRUSH – the Mohawk 12 Show Catalog, showcases what happens when designers lust after paper and print. The piece carries through the theme of the entire campaign – “A love affair with paper.”
The catalog details the winning entries, chosen from the best work submitted from all over the world. Featuring documentary-style photography, the book showcases the work of eight winners and fourteen finalists who were chosen by the SHow 12 jury: Stanley Hainsworth, Tether, Seattle; Jorge Alderete, Illustrator, Mexico City; Michael Jager, JDK Design, Burlington, VT; and Susana Rodriguez de Tembleque, SY Partners, San Francisco.
The book houses over 90 photographs showing off the pieces that caught the eyes of the jury. Crush is printed on Mohawk Superfine, Eggshell Ultrawhite. The cover features a neon-esque fluorescent green, achieved by two hits of green which extends throughout the catalog to compliment the four-color process used for the photos. The printer used a 20 micron stochastic screen to achieve the results. Check out the works and catalog for yourself, sign up to join parse & parcel.