MOO Letterpress Business Cards – Accessible & Affordable

moo-letterpress-business-cards-parse-parcelLast month I was having a discussion in my LinkedIn group regarding business card trends prompted by my previous blog post, Edge Painting is the New Black. A fellow member commented that 99% of his clients are looking to produce business cards in an efficient and inexpensive way, and most who do request a specialty print technique back off due to sticker shock. While I respect his expertise, I disagree that price alone is the reason for it. I noted that just a few years ago, the same could have been said for heavyweight, duplex business cards on premium papers. Then along came MOO.com – somehow they figured out a way to offer a well-produced, quadplex business card on a premium text and cover paper that was not only affordable but easily accessible to anyone. My hope was the same thing would happen with specialty print techniques. At the time I posted that comment, little did I know MOO was days away from launching a new product answering my request – MOO Letterpress, the feel of letterpress business cards made accessible and affordable.

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Google Uses Print to Launch Material Design

Google-uses-print-parse-and-parcelThere’s no denying digital’s effectiveness. If you want to get information out quickly and relatively inexpensively it’ll do the job no doubt. Now if your goal is to differentiate your brand, make a lasting impression or provide the user with a memorable experience than we have to say nothing compares to print. But you don’t have to take our word for it, just check out the print collateral Google used to help launch their new visual language – Material Design.

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Road Trip: Mackenzie Printery Museum

Road-trip-mackenzie-printeryI’ve always loved Canada. Growing up in Buffalo, NY, Canada felt like an extension of home. It is just on the other side of the Niagara river, accessible via four bridges from the greater Buffalo area. As a kid, my family traveled to Canada often, passports weren’t necessary then and traffic was nothing like it is now. There is still something magical about Canada to me. Even with the added inconveniences I still love visiting our neighbor to the North. So when I realized summer was almost over and we still hadn’t taken a trip of any sorts, I set my sites on one of my favorite spots – Niagara-on-the-Lake.

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Paper Resource: Neenah Cabinet Update

neenah-cabinet-parse-parcelYou know we love anything that makes accessing paper, and paper info easy. So we were thrilled to see our friends at Neenah just released a new version of their online paper resource tool – CabinetTM. Now you can gain access to all of Neenah’s swatchbooks online, so when you need to reference a sheets size, basis weight or color availability you’re not SOL if you don’t have the swatchbook handy.

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Design Resource: Essential Social Media Design Cheat Sheet

Social-Media-Cheat-Sheet
Just when you’ve designed the perfect layout for your twitter profile page, the network announces a site redesign. With all of the social media profiles you and clients have, staying on top of responsive design enhancements can be a full time job.  The essential social media design cheat sheet courtesy of Omnicore makes life a little easier.

The graphic is full of good info, including image size requirements, where to position graphics for optimum mobile viewing and notes specific to the social network.  Did you know on Instagram, photos imported from a native phone camera will save at a lower resolution than those taken with the app’s camera?

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Hoefler & Co. Launch Discover Typography Site

Talk about discovery retail as a platform, Hoefler & Co. created an interesting way to discover typography through understanding and experiencing different typefaces. The site consists of three different categories in ‘zoomable’ landscapes. Suggested typefaces that reflect each category’s subject, Wanderlust, Redline, and Barrel Proof, are grouped together. A pop-up window appears when users click … Read more

Interactive Print

Paper has been around forever, it’s the original communicator. Ed 15 – Interactive Print from NewPage shows how paper + print just keep getting better. Finding new ways to connect to the audience as well as with other media, proving collaboration trumps competition anytime. To have that kind of staying power, print has been re-imagining … Read more

Moleskine + 53 = Book

We love this, Moleskine and 53 have collabrated to create BOOK – bringing your digital artwork to life in a customized hardcover Moleskine notebook. The service works off of 53’s PAPER app for iPad – which allows users to print 15 pages of their content onto coated matte paper (and it’s FSC certified). It’s a … Read more

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