Last month I was having a discussion in my LinkedIn group regarding business card trends prompted by my previous blog post, Edge Painting is the New Black. A fellow member commented that 99% of his clients are looking to produce business cards in an efficient and inexpensive way, and most who do request a specialty print technique back off due to sticker shock. While I respect his expertise, I disagree that price alone is the reason for it. I noted that just a few years ago, the same could have been said for heavyweight, duplex business cards on premium papers. Then along came MOO.com – somehow they figured out a way to offer a well-produced, quadplex business card on a premium text and cover paper that was not only affordable but easily accessible to anyone. My hope was the same thing would happen with specialty print techniques. At the time I posted that comment, little did I know MOO was days away from launching a new product answering my request – MOO Letterpress, the feel of letterpress business cards made accessible and affordable.
To me there’s nothing better than a blank page. I love the idea of fresh starts, and while that may be a bit difficult to achieve with carry over of daily business happenings, I get great satisfaction in starting a new month on the calendar. I think of all the possibilities, look back at the … Read more