Lustig Elements – a Kickstarter 75 Years in the Making

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I took geometry my sophomore year of high school, let’s just it wasn’t my strong suit. I suppose it could’ve had something to do with the the way in which it was taught. While my friends and I had fun in class, it certainly wasn’t due to the engaging nature of the subject. Now, had it been framed in the context of typography, with it’s letterforms and shapes, I’d have been all in. That type of inspiration was definitely not coming from Sr. Clement’s class. I’d have never guessed that one day I’d be smitten with a Kickstarter campaign to fund the development of a font whose roots lay in the foundation of geometry, Lustig Elements. A font designed by Alvin Lustig in the 1930s known as Euclid is being revived as Lustig Elements by Craig Welsh and Elaine Lustig Cohen.

Louie, Louie – The 28th Annual Louie Awards

LOUIE_LOUIE_PARSE_PARCELSo many greeting cards, so little time.

Last week I joined some industry peeps in NYC to judge the entries for the 28th Annual Louie Awards. The Louie Awards are the Oscars for the national greeting card association. And they’re kind of a BIG deal.

My fellow judges and I had just two short days to judge over 300 entries and narrow the field in 50+ categories. While it was a bit overwhelming at first, it didn’t take long to realize finding the category standouts was actually pretty easy – and I have to admit I was kind of shocked, and a little disappointed by this fact.

Beauty of Letterpress: The Art of Making an Impression

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Don’t get me wrong, I love the conveniences of technology. The immediate gratification I get from the click of a mouse suits my impatient nature and life in the 21st century. But truth be told, I’m old school, my heart belongs to analog. Like many creatives, I’m smitten with the tactile nature of print, especially the techniques whose methods and tools of the trade remain largely unchanged. So I was thrilled when I saw the newest limited edition print added Neenah’s site, The Beauty of Letterpress: The Art of Making An Impression designed by Earl Gee.

Foil Stamp Thank You Notes

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I’ve said it before and I’ll say it again. I’m a sucker for a nice looking foil stamp. I don’t know what it is, but there’s something about that shimmer that gets me every time. It’s kind of like in high school when you find out the boy you’ve been crushing on is going to ask you out. It’s just so fun and exciting. Well, I get the same fluttery feeling every time I see the sheen of a foil stamp. I know something special is in store. And that’s exactly the feeling we wanted to share with our latest subscriber exclusive – foil stamp thank you notes!

MENÜ 2 – A Cookbook with a Nomadic Twist

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Last year we told you about MENU, a cookbook focusing on food but with a bit of a conceptual twist – mixing culinary talent and design to celebrate the idea of food as community in an experiential way. Well this limited edition collectible is back and this time the emphasis is on food with nomadic twist. MENÜ 2 is part storybook/recipes from Budapest centered people and part culinary wanderlust, as seen through the eyes of their Hungarian counterparts.

Attract the Client Work You Dream of in 2016

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It’s that time of year again, after the binging of the holidays comes the cleansing of, well, everything. It’s always during this time of purging that I think about how much I want to accomplish, especially with work. I think about what I could have done differently this year that would have long lasting benefits for the future. For creatives this can be challenging, especially when you’re constantly comparing your work to that of your peers, and with the constant reminder of it all over social media, there’s no escaping it. *Sigh* If only I had those clients…Why not make this the year you finally attract the client work you dream of?

Gilded Gift Wrap – A Collaboration

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One of the things I love about having my own business is the fact that I can create the kind of projects I like. There are a few types of paper promos I adore, and gift wrap is at the very TOP of my list. So when it came time to think about the holiday promotion for The Parcel this year, I knew what I wanted to do. As luck would have it, literally the day I started planning the project, my friend Christine Wisnieski, sent me an email about paper recommendations for a new product line for her shop, gilded gift wrap, and a collaboration was born.

The Difference Between Average and Awesome Comes Down to Character

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Have you ever seen a print promotion so awesome you wanted to kiss it? Ok, maybe that’s taking my adoration of ink on paper a little far but I swear that’s how much I love the new piece, Character, from Neenah Packaging. I know what you’re thinking – Neenah has a crazy budget and if your clients had their budget you’d produce something awesome too. But here’s the thing, it’s not about the budget, it’s about inspiration and execution. After examining this promotion, I am convinced the difference between average and awesome comes down to character.

Down the Rabbit Hole with Anna Bond

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I’m so excited to introduce Sarah Schwartz, the founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper! I met Sarah earlier this summer at The Strathmore Archives event we hosted in Cleveland. In addition to being a global trend expert and speaker in the stationery industry, Sarah shares resources and insights in her fab side project The Paper Chronicles. Sarah recently featured the work of one of my faves, Anna Bond of Rifle Paper, chock full of stunning illustration and print techniques I know you’ll all love – so let’s go down the rabbit hole with Anna Bond and Sarah! 

La Bottega – Cucina Italiana, An Identity True to Form

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Growing up in an Italian family, it’s no shocker that I can cook. While I enjoy it, I wish I had more time to do it properly (btw, so does my husband). Cooking doesn’t have to be complicated or require mad culinary skills but it does require thoughtfulness. Watch any decent cooking show and you’ll find the chefs all say the same thing – in order to make a truly fabulous dish you need to start with the best ingredients possible.  When it comes to great print design the same holds true. The brand identity for La Bottega – Cucina Italiana is a perfect example of how using the best resources available produces stellar results.