15 Ways to Find the Perfect Kraft Paper

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Trying to find the perfect kraft paper can make any graphic designer feel a bit like Goldilocks. This one’s too light, this one’s too dark – you get the picture. Before you know it, you’ve spent hours looking at paper samples and you’re still haven’t found the perfect one. Sound familiar? At Parse & Parcel, we get more questions about kraft paper than other type of paper out there. So we dove dive deep into The Swatchbox and put together this guide to help designers find the perfect kraft paper. 

I Scream, You Scream, We All Scream for Paper & Ice Cream!

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There’s nothing like the promise of paper samples and sprinkles to get busy designers to take a break and venture out of the studio for an afternoon. Last week we teamed up with two of our faves, Millcraft and Neenah, to host an intimate paper & ice cream social for creatives.

Showcasing the brand spanking new swatchbook release of The Design Collection, creatives got a first-hand look at some inspiring ways to use color and texture to enhance their print design. Along with the swatch book update, Neenah released a fab little sampler of designer’s fave techniques produced on the fifteen different grades that make up The Design Collection.

Progressive Annual Report – How Nesnadny + Schwartz Uses Paper Specification to Create Award Winning Annual Reports

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There are just some projects that are iconic, and the Progressive Annual Report is at the top of the list. Mark Schwartz, the late founder of Nesnadny + Schwartz, built his career on bold moves – and the boldest had to be in 1982, when he called up the CEO of Progressive and offered to take photos for their annual report. Since then Nesnadny + Schwartz’s annual reports for Progressive have won more than 500 national awards. And one look at this year’s report, it’s easy to see why. But there is a tremendous amount of work that goes into producing such an amazing finished piece. We ought to know, Parse & Parcel constructed the paper dummies for the project. One of the most rewarding parts of my job is seeing the progression of a project from concept to production.

The Envelope Kit – From Neenah, With Love

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I love sending cards. I think it’s one of the most sincere ways to convey a sentiment. Whether it be an expression of gratitude, joy or love – it truly is the thought that counts. But I confess, I am not a fan of card shopping. Mainly because I struggle to find one that’s equally appealing in graphics and message. And don’t even get me started on the envelope. For me, a card is a reflection of the giver and just like choosing what outfit to wear to a shindig, requires a careful amount of thought and creativity. This process would be so much easier if I could just take the image in my head and create my own perfect card and envelope. Well it just so happens that a small group of creatives and myself were able to do just that. Inspired by the arrival of The Envelope Kit from Neenah, Parse & Parcel hosted a Valentine’s Day themed Crafty Hour in the sample studio this week.

Foil Stamp Thank You Notes

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I’ve said it before and I’ll say it again. I’m a sucker for a nice looking foil stamp. I don’t know what it is, but there’s something about that shimmer that gets me every time. It’s kind of like in high school when you find out the boy you’ve been crushing on is going to ask you out. It’s just so fun and exciting. Well, I get the same fluttery feeling every time I see the sheen of a foil stamp. I know something special is in store. And that’s exactly the feeling we wanted to share with our latest subscriber exclusive – foil stamp thank you notes!

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Gilded Gift Wrap – A Collaboration

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One of the things I love about having my own business is the fact that I can create the kind of projects I like. There are a few types of paper promos I adore, and gift wrap is at the very TOP of my list. So when it came time to think about the holiday promotion for The Parcel this year, I knew what I wanted to do. As luck would have it, literally the day I started planning the project, my friend Christine Wisnieski, sent me an email about paper recommendations for a new product line for her shop, gilded gift wrap, and a collaboration was born.

Mohawk Maker Quarterly – Character

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Just when I didn’t think they could get any better, Issue No. 7 of the Mohawk Maker Quarterly – Character, comes along. Putting out quality editorial and design content is tough, but to do so on a consistent, quarterly basis is pretty impressive. In fact, I’d say it speaks to the character of a company – and Mohawk has always been one paper maker who walks the talk. So it’s not lost on me that the paper selected for its production, Mohawk Loop, reinforces the theme of this issue. From the companies and artisans profiled in it, to the paper it’s printed on – when it comes to character this issue of the Mohawk Maker Quarterly has it in spades.

Curious About Print Production

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It’s no secret, I love paper promotions. I think it all stems from my curiosity of what’s possible. When I look through a new piece I start thinking about all the different ways I can use a certain print technique or paper finish. I think about past projects and wonder what if? While I’m pretty adept at paper and all of its characteristics, I find I’m still learning new things all the time when it comes to print production – mainly because the technology keeps evolving. In the latest installment of the Appleton Coated series, Curious About Print Production, we get to explore the effects of printing colored images on colored paper and how to achieve different results using specific production techniques.

How to Access Sample Services – Even if You Don’t Have a Rep

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I recently asked a group of designers if they ever felt like their comps looked better than the final results. The comments are ongoing, with reasons ranging from unrealistic expectations to lackluster production, but one point keeps coming up – it’s about the relationship designers have with their suppliers. After working with creatives for a while now, I know this to be true but am baffled by the number of suppliers who don’t understand the concept. So many reps fail to do one critical thing – do what you say you’re going to do. So often designers will meet with a rep initially, listen to their pitch, actually like what they see/hear enough to engage with them when they have an appropriate project, only to be let down when it comes time to the rep actually providing the service they need. It gets even worse if the designer is a freelancer. Whether that thing is a quote, suggest options, or provide sample services, there is no relationship without trust. 

New – Mohawk Superfine Swatch Book

Mohawk-Superfine-Swatch-Book-parse-parcelThere’s something about a bright, new paper swatch book that makes me giddy. To me, it’s the same feeling I had as a kid when I got new school supplies – I’m all excited about the possibilities it holds for future projects. So when the new Mohawk Superfine swatch book arrived in The Sample Studio this week, my wheels started turning. Aside from the fact that I am a huge fan of Superfine (our P&P letterhead and envelopes are printed on the eggshell finish), it also happens to be one of the most versatile sheets out there.