For most designers the process of creating is rarely a straight-forward line from concept and completion. Projects might be easier with a clear path to success, the reality is it rarely works that way. And that’s a good thing, life and work are about the journey, not the destination. The route between process and product is often a roundabout one, filled with equal parts joy and frustration. This issue of the Maker Quarterly is dedicated to that process. Designed by Hybrid Design, this issue celebrates the conscious path the makers take on the way to the destination. On top of that, Mohawk goes meta by bringing us inside the process of the making of the Process Issue.
With one new brewery opening every day, craft beer has to be one of the hottest markets for design. From logo design to website to product packaging, each element plays an important role in the success of any startup. And craft beer is no different. But the key to standing out in a crowded market comes down to one important aspect, branding. To insure success, a new brewery must define critical elements like its core values, messaging and positioning. But knowing how to do it all can be overwhelming for any startup. Luckily there’s this great new resource, the Craft Beer Branding Guide from CODO Design & Neenah Packaging.
Spring is my favorite season. Partly because I live in Cleveland, where it’s gray from October until April. And while I like gray, that is a long time to go with out any sign of life or color to be seen. So when those first shoots of spring bulbs poke their heads through the earth, I get all the feels. That’s a sure sign it won’t be long before the raucous color of spring takes over the landscape. The fresh, vibrant shade of spring green is among my favorite colors of all time. So imagine my delight when I saw Greenery was announced at the Pantone Color of the Year.
Part Two –Plus a GIVEAWAY!
Fresh Takes on Classic Type on CLASSIC® Papers by Neenah is a bold, interactive new promotion designed by Kansas City-based Willoughby Design. Combining the beauty of type, design and production, the book merges contemporary typefaces and design with the textures of legendary CLASSIC Papers. The 9.5″ x 12″ book features six French-fold spreads featuring an interactive story crafted specifically for each typeface. Each spread contains a pull out, pop up, or put-it-together piece to help tell the story, and a quote from each typeface creator. In our previous post, we shared details an overview of the piece and its debut at our celebration – A Toast to Type. In part two of our series, we take a deep dive into some sweet type, design and production.
Part 1 – Plus a GIVEAWAY!
It’s a given in design that trends are part of the landscape. Something gets hot and suddenly it’s everywhere (um, rose gold foil). To me the interesting thing about trends is how they build on themselves. And type design is no different. Trends come and go but true classics always inspire. And inspired is exactly how one feels after experiencing Neenah Paper’s newest promotion, Fresh Takes on Classic Type.
At first look, I knew P&P had to do something fun to share it with our audience. So we invited a group of local designers to join us in the sample studio for a Toast to Type! A celebration of type, design and paper.
Trying to find the perfect kraft paper can make any graphic designer feel a bit like Goldilocks. This one’s too light, this one’s too dark – you get the picture. Before you know it, you’ve spent hours looking at paper samples and you’re still haven’t found the perfect one. Sound familiar? At Parse & Parcel, we get more questions about kraft paper than other type of paper out there. So we dove dive deep into The Swatchbox and put together this guide to help designers find the perfect kraft paper.
There’s nothing like the promise of paper samples and sprinkles to get busy designers to take a break and venture out of the studio for an afternoon. Last week we teamed up with two of our faves, Millcraft and Neenah, to host an intimate paper & ice cream social for creatives.
Showcasing the brand spanking new swatchbook release of The Design Collection, creatives got a first-hand look at some inspiring ways to use color and texture to enhance their print design. Along with the swatch book update, Neenah released a fab little sampler of designer’s fave techniques produced on the fifteen different grades that make up The Design Collection.
Progressive Annual Report – How Nesnadny + Schwartz Uses Paper Specification to Create Award Winning Annual Reports
There are just some projects that are iconic, and the Progressive Annual Report is at the top of the list. Mark Schwartz, the late founder of Nesnadny + Schwartz, built his career on bold moves – and the boldest had to be in 1982, when he called up the CEO of Progressive and offered to take photos for their annual report. Since then Nesnadny + Schwartz’s annual reports for Progressive have won more than 500 national awards. And one look at this year’s report, it’s easy to see why. But there is a tremendous amount of work that goes into producing such an amazing finished piece. We ought to know, Parse & Parcel constructed the paper dummies for the project. One of the most rewarding parts of my job is seeing the progression of a project from concept to production.
I love sending cards. I think it’s one of the most sincere ways to convey a sentiment. Whether it be an expression of gratitude, joy or love – it truly is the thought that counts. But I confess, I am not a fan of card shopping. Mainly because I struggle to find one that’s equally appealing in graphics and message. And don’t even get me started on the envelope. For me, a card is a reflection of the giver and just like choosing what outfit to wear to a shindig, requires a careful amount of thought and creativity. This process would be so much easier if I could just take the image in my head and create my own perfect card and envelope. Well it just so happens that a small group of creatives and myself were able to do just that. Inspired by the arrival of The Envelope Kit from Neenah, Parse & Parcel hosted a Valentine’s Day themed Crafty Hour in the sample studio this week.
I’ve said it before and I’ll say it again. I’m a sucker for a nice looking foil stamp. I don’t know what it is, but there’s something about that shimmer that gets me every time. It’s kind of like in high school when you find out the boy you’ve been crushing on is going to ask you out. It’s just so fun and exciting. Well, I get the same fluttery feeling every time I see the sheen of a foil stamp. I know something special is in store. And that’s exactly the feeling we wanted to share with our latest subscriber exclusive – foil stamp thank you notes!