Are You Ready for the Summer?

“Attention…Camp North Star senior staff, counselors, and counselors-in-training, please rise for our national anthem.” That’s the opening line to one of my all time favorite summer movies – Meatballs.  I have to say it still holds up in a fun, kitschy way and makes me long for summers past – when everything was simple, including camp.

I loved summer camp – macrame bracelets, ghost stories, ‘smores – and letters home. Check out these tips and stationery for crafting letters home from the social correspondence experts Crane & Co.

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Enve Meets Lope

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Young Enve and Lope meet as friends in class, exchanging doodles and notes of affection. The relationship grows through time and is strengthened by a shared love of poetry, music, design, European travel, and, of course, love notes. The culmination of the story – marriage.

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This fun promotion from Mohawk highlights eight styles of Mohawk envelopes ranging from square, A2, A6, A7, A9, A10, Monarch and Baronial. Some designs feature windows, others feature unique flaps, and our fave the new Euroflap design.

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If you’re not familiar with the paper and envelopes from Mohawk, this is a great piece to start with. “A beautifully designed, high quality envelope will get noticed and will stand out in the mail box, or in a stack of mail on a desk. For a designer or stationer, a well thought out envelope is very much like the elegant wrapping paper on a gift of beautiful design,” said Vincent Giannetti, Director, Envelope Operations, Mohawk. “We hope to encourage more people to begin to think of envelopes as an integral component of design, and as a way to complement and truly elevate their design projects.”

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The promotional concept and design was developed by Katie Barcelona, of Room 207 Design, and illustrated by Erik Marinovich, a letterist and designer based in San Francisco.

Get your own copy of The Story of Enve & Lope, sign up to receive The Parcel.

Essential Tool Kit for Creatives

toolkit9Classic Paper tool Kit – an inspirational go-to guide for the CLASSIC Papers brands. Born out of the need by creatives to touch and feel the papers they’re working with, The Tool Kit showcases the variety of design alternatives and combinations available with the CLASSIC brands in one easy-to-use resource.

Combine the colors, weights and textures of beautiful papers with ease in using this promotion. Scaled to fit next to the CLASSIC Paper swatchbooks, the 6 x 9 Tool was created to provide inspiration for every step in the selection process, and includes the following features:
• Large clean paper swatches of each of the Perfect 10 common colors across all six finishes (60 samples in all)
• Creatively blended paper color palettes, like a mood board for quick color and texture ideas
• A sheet cut calculator to help designers and printers figure out how they can optimize the number of finished pieces they will get out of a sheet of paper, minimizing cost and waste
• An envelope guide to help with the envelope selection process
• True-to-life design project examples that feature combinations of the CLASSIC Papers colors and brands derived from the mood boards/color palettes

Looking for design inspiration? Sign up for a subscription to The Parcel to receive samples like the Essentail Tool Kit.
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So Many Techniques, So Little Time

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One of the things we love about our work is that we have access to tons of beautiful papers – but sometimes it can get a little overwhelming.  I mean there’s ALL those colors and textures, then add in the finish techniques and the possibilities are endless. Lucky for us we found this little gem of video that employs SIX different print techniques on one sheet: Engraving, Letterpress, Embossing, Foil Stamping, Thermography and Offset – just think we may have to try them all. Produced by Aldine Printing this short is like viewing a slow-mo hi-def press – could just be the best video of the week!

If you’re looking to try something on for size, make sure to join parse & parceland check out our sample studio that’s coming soon.

 

ALDINE – A Love Letter to Printing and NYC from Lee Zuniss on Vimeo.

Massimo Vignelli & The Grid

“The grid is an integral part of book design. It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.” – Massimo Vignelli

Michael Beirut and the team at Pentagram worked on the concept of a short film highlighting Massimo Vignelli’s building block of design – the grid.  The film reveals each successive step as Vignelli’s sketches are transformed into a finished book. Having worked with Vignelli for 10 years, Beirut was familiar with his unique way of designing books, which involves sitting with the all the ingredients — text and images — and drawing each page with a pencil, including all the photographs, using a grid as a layout guide.

Thanks Mom

Mother’s Day is just around the corner. These beat the selection in the checkout line at Walgreen’s. For more Mother’s Day inspiration, check out our board.

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Crane & Co., Rifle Paper, Lily and Val, Ink and Iron, Sycamore Street Press.

 

 

Are You a Shifter?

are-you-a-shifterThe promotion from New Page on their flagship brand entitled “Shifters,” is all about those people who question the status quo. Aimed at those in the creative and marketing community who go against the grain and create their own path – this piece proves when we shift the way we think about coated paper, we change everything. New Page did that earlier with the launch of Sterling Premium – a paper known for it’s premium quality with a value price

Everything about this new promotion just feels good – from the smaller size of the piece (6.5 x 8.5, it fits perfectly in your hands) to the messaging and the companies profiled. The stark white gatefold cover prominently displays the die-cut title of the piece – with just a hint of match red (NewPage’s PMS color) peeking through. Perfect bound, the pages of the book are tiered out, each featuring bold color choices denoting a new section.

Inside the piece the promotion profiles four companies that have proven to be game changers in their industries, a celebration of American craftsmanship. NewPage shares their stories with the reader not only in print but by actually taking us into the company through the use of augmented reality. NewPage engages LAYAR technology for the app, and demonstrates just how powerful the print medium can be. By uniting print + digital, NewPage clearly highlights the fact that interactive media (AR is responsible for driving almost 10% of all mobile commerce activation), is something savvy marketers and print sales reps should engage with. To see for yourself, subscribe to The Parcel.

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Foil and Letterpress – What’s Not to Love?

We stumbled across this beauty on FPO, invitations for a celebratory birthday BBQ. Featuring foil stamping and letterpress printing on Crane’s Lettra 110#C Ecru. Don’t you love the kraft envelopes?

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According to the designer, it seemed a few printers shyed away from the project claiming the tight registration required would make it impossible.  Love it when good printing & design defies the naysayers.

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Creative (UN)Blocks

For the client, it’s all about the end result but for the creative it’s usually about the process. How you get there makes all the difference between a product that’s a hit or a miss. For many that process is where inspiration and imagination come together in a plan. The newest promotion from Neenah: CREATIVE (UN)BLOCKS, designed by Chen Design Associates details the journey of how your paper selection can open a whole world of possibilities.

The piece is a four part kit: Study, Play, Connect and Make. Produced entirely on Neenah’s ENVIRONMENT Papers, it’s a display of breaking through the creative blocks that designers face in their everyday work. The kit enables the user to see how the four parts of the process can come together in a myriad of combinations, mirroring the creative process and culminating in the final product.

The idea behind the piece was to provide creatives with real printed material they can refer to when running into one of those creative blocks. The 8×10 inch sized paper promotion breaks into four smaller books, each representing environments where designers find themselves in during the day. Using visual and copy prompts on nearly 150 pages, the books explore these environments and ways for designers to push through their creative blocks:
  • Study: Researching the who, what, where, when and why of a project
  • Play: Exploring new perspectives when creating
  • Connect: Communicating with others in new ways
  • Make: Turning a new idea into a tangible masterpiece

For those of you not familiar with ENVIRONMENT, this is a great piece to learn about the line – which lends itself to four sustainable fiber options. It has recycled content from 30 – 100% PCW, as well as papers made from bamboo and bagasse. Want to see Creative (UN) Blocks for yourself? Sign up today to receive THE PARCEL delivered to your door.