The Secret to Producing Memorable Print

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Most people think great design is the key to producing amazing print.

Great design is only half the battle. In my opinion, the reason many print projects fail isn’t because of the design. It’s because of a lack of detail.

Designers who are known for creating amazing print design, are involved in every aspect of the process – from concept through to production. And that includes specifying and sometimes even sourcing the paper.

For some of you, this may seem like a no brainer. But I’d ask you, how often are you settling for the printer’s house sheet on your work? Be honest. When was the last time you actually had work produced on the paper you envisioned using and specified for the job?

You can blame it on a lack of budget, availability issues, or a tight deadline. Those are just excuses. Every print project faces those same challenges.

The truly memorable, award winning work excels not in spite of, but because of those challenges.

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The Designer Series – A Collection of Prints Inspired by a Passion Project

 

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Liz Bartucci is one of those rare individuals that can blend her creative skills to create a unique and recognizable style all her own. Known for her beautiful calligraphy and unique style of illustration, she shares her distinctive art each week on Instagram. Liz captures the spirit of pop culture icons and their infamous words, using a combination of stipple illustration and calligraphy to create much coveted works of art. As part of a collaboration with Parse & Parcel, we are thrilled to debut, The Designer Series, a collection of prints inspired by Liz’ passion project on Instagram, Sunday Sketches.

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New Year, New Look – New Packaging for The Parcel

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For Parse & Parcel, 2016 was a year filled with inspiration, experimentation, collaboration – and change.

We hosted three events in the sample studio, complete with three large-scale paper installations. Added a new intern to our team. We traveled back and forth to NYC, first to judge the Louie Awards, then later for the National Stationery Show. Connected with design and paper peeps in Atlanta for How Design Live. We got to be a sponsor for AIGA’s Get Out the Vote campaign. We revamped the delivery for our flagship product, The Parcel – shipping four times a year (winter, spring, summer, fall). Learned all about digital metallic inks, tried our hands at letterpress and wrote articles for some of our fave online, and print, publications.

You would think this would be enough to do for one year but not quite…

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Paper Match – 2017 Pantone Color of the Year: Greenery

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Spring is my favorite season. Partly because I live in Cleveland, where it’s gray from October until April. And while I like gray, that is a long time to go with out any sign of life or color to be seen. So when those first shoots of spring bulbs poke their heads through the earth, I get all the feels. That’s a sure sign it won’t be long before the raucous color of spring takes over the landscape. The fresh, vibrant shade of spring green is among my favorite colors of all time. So imagine my delight when I saw Greenery was announced at the Pantone Color of the Year.

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A Deep Dive Into Type, Design and Production: Fresh Takes on Classic Type

Part Two –Plus a GIVEAWAY! 

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Fresh Takes on Classic Type on CLASSIC® Papers by Neenah is a bold, interactive new promotion designed by Kansas City-based Willoughby Design. Combining the beauty of type, design and production, the book merges contemporary typefaces and design with the textures of legendary CLASSIC Papers. The 9.5″ x 12″ book features six French-fold spreads featuring an interactive story crafted specifically for each typeface. Each spread contains a pull out, pop up, or put-it-together piece to help tell the story, and a quote from each typeface creator. In our previous post, we shared details an overview of the piece and its debut at our celebration – A Toast to Type. In part two of our series, we take a deep dive into some sweet type, design and production.

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Fresh Takes on Classic Type with Neenah

Part 1 – Plus a GIVEAWAY! 

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It’s a given in design that trends are part of the landscape. Something gets hot and suddenly it’s everywhere (um, rose gold foil).  To me the interesting thing about trends is how they build on themselves. And type design is no different. Trends come and go but true classics always inspire. And inspired is exactly how one feels after experiencing Neenah Paper’s newest promotion, Fresh Takes on Classic Type.

At first look, I knew P&P had to do something fun to share it with our audience. So we invited a group of local designers to join us in the sample studio for a Toast to Type! A celebration of type, design and paper.

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Designing the Perfect Packaging Solution for a Start-Up

Designing the perfect packaging solution for start-ups
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Image via Studio of Christine Wisnieski

Starting a business is hard. Really hard. I can’t tell you the countless hours I’ve spent developing the concept behind Parse & Parcel. There are so many details and a ton of planning involved. And no matter how much you plan, things are always changing. The tough part is how to plan for change without knowing exactly how things will change. This is a problem every business faces, but it’s especially difficult when you’ve got a physical product and you’re trying to find the perfect packaging solution – and you’re a start-up.

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NOAT – A Stationery Line Designers Can Appreciate

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I first learned about the talented creative team of Oat when I was writing about their work for a feature on Oh So Beautiful Paper. The brand identity work I profiled was such a great example of the kind of print results that can be achieved when combining different paper stocks and production techniques. Jennifer Lucey-Brzoza and Rory Keohane are the principles of Oat, a multi-disciplinary design studio in Massachusetts. It was during this process they shared they were getting ready to launch their new stationery line, NOAT. Turns out I was already a fan of NOAT and didn’t even realize it.

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The Magic of Digital Metallic Inks

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So I’m going through the new promotion from Domtar, Mark Your Mark, when I saw something that stopped me mid flip. While the piece itself is about identifying different market segments, what really caught my attention was the design for the restaurant segment. This particular sample set contained a menu, coaster, order pad and business card. I immediately noticed its elegant simplicity – black and white illustration with a pop of gold ink. I flipped to the production notes and read two words that stopped me in my tracks. Digital Gold. Wait, what? Yes, gold digital metallic ink. Now my print peeps are going to tell me this technology has been available for a while. And yes, gold digital metallic inks have been available for a few years. But the print results I saw in this piece looked so much better than anything I had ever seen done before. What I saw was true digital metallic inks – gold flecks and all.

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Nature is the Answer – Second Print in Lustig Elements Debuts on Beauty of Letterpress

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The artwork of illustrator and hand letterer Nate Williams is the subject of the second print in the Lustig Elements series for The Beauty of Letterpress by Neenah. Titled Nature is the Answer, the whimsical 11 x 14, letterpressed print pays homage to nature, William’s belief in the importance of staying connected to the simple things, and the Lustig Elements font.

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