If you’re been following along with us, you know we adore bread, in all it’s baked forms. When you start with top notch ingredients and a highly skilled artisan baker, you get amazing results. Well the same can be said for brand identity. In keeping with our current obsession, today we bring you more bread & branding.
In the case of Violetta, an Argentinian bakery planning to expand into Miami, the team at Anagrama set out to communicate quality and sophistication without losing approachability. Using the color violet to play off the name and keep thing fresh, they add a nice touch of luxury with the use of copper foil throughout the pieces. Knowing our love of paper, we could help but refer to our swatchbox to see what papers draw on this inspiring design. Our picks were a clean, crisp white like Classic Crest Solar White or for a bit of texture on and a nod to the striping, Strathmore Writing Ultimate White in the pinstripe finish on the business card/note card. For the packaging, if budget allowed, we go totally luxe with the shimmery sophistication of Reich Shine in Violet – add in that copper foil and we’d be hungry for more before even tasting the bread.