Going to industry events can be stressful, especially when you’re hoping to make new business connections. As if finding the right outfit isn’t enough pressure, the whole idea of networking can freak some people out. Let’s say you get past all the small talk and actually meet someone you want to follow up with. The moment of truth comes when you reach into your pocket and hand over your business card. In that moment an impression is made – whether or not it’s memorable comes down to one 3.5″ x 2″ card. As someone who’s seen (and studied) an extensive number of them, I’m sharing the secret to producing an unforgettable business card.