Paper Inspiration: Mohawk Introduces Strathmore Notes

True to form in their celebration of craft and the maker movement, our friends at Mohawk are celebrating their historic Strathmore fine paper brand with the launch of Strathmore Notes, a new line of fine paper journals. Also making headlines is the introduction of Strathmore Pure Cotton Papers (more on that in a bit). With … Read more

Spec Rep Secrets: Where Have All the Paper Reps Gone?

where-have-all-the-spec-reps-gone-parse-and-parcelAs a paper spec rep I worked with all types of creatives from art directors and production managers in big agencies, to designers in small to mid size studios, to students and freelancers venturing out on their own. A spec rep has one objective, to make sure their company gets the paper spec resulting in an order from the printer. It sounds easy enough but it’s not – especially if you’re the spec rep trying to justify the cost of your role within the company.

One reason is a lack of communication. Many spec reps never explain to their customer how the process works. They assume the designer knows to tell the printer to buy the paper from them. So when this doesn’t happen, eventually the rep stops calling on the designer. I have to say, I never experienced this. I figured if I was working with the designer on the job, supplying samples or securing special pricing, I should be clear about asking the designer to specify me on the print job. Most customers appreciate knowing this info up front – plus it usually opens the door for an honest conversation about the type of work they do and who they print with.

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Paper Resource: Mohawk Dimensional Products

Have you found yourself turning your client’s emergency into your emergency? You know the one, you get a frantic call pleading for last minute help with some forgotten event detail. Mohawk, the maker of grades like Superfine and Via, has thought of a brilliant solution to combat those client emergencies with their Mohawk Dimensional Products. The … Read more

Century: 100 Years of Type and Design

All you have to do is open your eyes, it’s everywhere. From magazines and books, mobile screens and laptops, billboards and buildings, to packaging and products, Type is all around. That includes a new exhibit celebrating typography and its role in design over the past century at theAIGA National Design Center in NYC- Century: 100 … Read more

Swatchbook Update – The Curious Collection

It’s time to update your swatchbox, The new Curious Collection swatchbook was released by Appleton Coated. In addition to the incredibly tactile sheets the grade is known for, now designers have yet another option when looking for a textured and sustainable paper – Curious Matter®. A sheet whose finish is as unique as its pedigree, … Read more

Print Samples – A Sensory Experience

I recently asked my fellow LinkedIn group members what’s the first thing you do when you receive a print sample. There were two responses that came up repeatedly.  One, there should be a support group for ink on paper sniffers; and two, print is a highly sensory experience. My experience with Sappi’s  promotion, Print &, is … Read more

About + Samples – by Arjowiggins

Arjowiggins Creative Papers have developed a limited edition book, About + Samples better known as “A+S61.” Designed by stereochromie in Paris, the piece is meant to serve as a working tool and a beautiful object. The promotion was designed for “art directors and those brands wishing to communicate in a way that is arresting and … Read more

Paper Parse – Eames by Neenah

Parse – \ˈpärs\ to examine in a minute way : analyze critically Paper Parse is a new series where we take a deeper look at a specific paper, it’s product considerations, specs and applicable uses. The first grade we’ll profile has ties to design legends Ray and Charles Eames. Launched in 2005, the Eames Paper … Read more

5 Tips for Choosing Earth Friendly Papers

Here are top tips but if you are looking for more info, check out our earlier post on the subject. 1. Choose paper with the highest amount of PCW content for the job. Did you see that last part? For the job. Just because a sheet is 100%PCW does not mean it is appropriate for every print … Read more

Mohawk Maker – Pride in the Details

Issue Three of the Mohawk Maker Quarterly is out. If you’re not familiar with the Mohawk Maker campaign, it celebrates the culture of craft and the maker movement – you can read more about it in our earlier post Mohawk is for the Makers. The current issue is about the details that make the artisans work … Read more

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