Paper Inspiration: Mohawk Introduces Strathmore Notes

True to form in their celebration of craft and the maker movement, our friends at Mohawk are celebrating their historic Strathmore fine paper brand with the launch of Strathmore Notes, a new line of fine paper journals. Also making headlines is the introduction of Strathmore Pure Cotton Papers (more on that in a bit). With it’s heritage stemming from Scotland’s Strathmore Valley and the country’s national symbol, the thistle, Strathmore has been delighting printers and artisans with it’s beauty and uncompromising quality since 1892.

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Strathmore Notes is a new line of paper journals made from papers crafted in Mohawk’s century old paper mill in upstate New York. Each journal sports Strathmore Grandee Charcoal Gray on its cover, a true felt paper perfect for featuring the brand’s embossed thistle icon. Available in three paper styles with a colorful hand-sewn spine.

• Strathmore Pure Cotton Paper – featuring luxurious 100% cotton-fiber paper with a crisp wove finish and the prestigious Strathmore Watermark, orange stitching and matching foil stamp, unlined pages
• Strathmore Watermark Laid Paper – featuring luxurious 25% cotton-fiber paper with the prestigious Strathmore Watermark, turquoise stitching and matching foil stamp, unlined pages
• Strathmore Premium Smooth Paper – featuring a luxurious, super smooth finish, magenta stitching and matching foil stamp, with an innovative linear pattern formed directly in the paper

Strathmore Notes Journals are available in three sizes: small (3.5 x 5.5), medium (5 x 8.25) and large (7.5 x 10);each journal is individually packaged in beautiful, brightly colored wraps featuring designs depicting the iconic Strathmore thistle, complete with a selection of four customizable bookplates.

Each journal is individually packaged in beautiful, brightly colored wraps featuring designs depicting the iconic Strathmore thistle, complete with a selection of four customizable bookplates. As if that wasn’t enough, each Strathmore Notes Journal is linked to enhanced content via Mohawk Live, Mohawk’s mobile augmented reality app.

In addition Mohawk is introducing their new line of Strathmore Pure Cotton Letterpress Papers. We’ll be sharing more info on the new Strathmore Letterpress Papers in a bit, in the meantime sign up to join our mailing list and get all the latest paper inspiration delivered directly to you!

Spec Rep Secrets: Where Have All the Paper Reps Gone?

where-have-all-the-spec-reps-gone-parse-and-parcelAs a paper spec rep I worked with all types of creatives from art directors and production managers in big agencies, to designers in small to mid size studios, to students and freelancers venturing out on their own. A spec rep has one objective, to make sure their company gets the paper spec resulting in an order from the printer. It sounds easy enough but it’s not – especially if you’re the spec rep trying to justify the cost of your role within the company.

One reason is a lack of communication. Many spec reps never explain to their customer how the process works. They assume the designer knows to tell the printer to buy the paper from them. So when this doesn’t happen, eventually the rep stops calling on the designer. I have to say, I never experienced this. I figured if I was working with the designer on the job, supplying samples or securing special pricing, I should be clear about asking the designer to specify me on the print job. Most customers appreciate knowing this info up front – plus it usually opens the door for an honest conversation about the type of work they do and who they print with.

Paper Resource: Mohawk Dimensional Products

Have you found yourself turning your client’s emergency into your emergency? You know the one, you get a frantic call pleading for last minute help with some forgotten event detail. Mohawk, the maker of grades like Superfine and Via, has thought of a brilliant solution to combat those client emergencies with their Mohawk Dimensional Products.

The Mohawk Dimensional portfolio includes pre-perfed and pre-scored packaging, promotional, photo and presentation products available in some of your favorite papers. What makes them so unique, in our opinion, is the micro perf – this totally eliminates the need for creating a custom die. We’ve used them before and can tell you they’re pretty easy to use and assembly requires nothing more than craft glue and a pair of hands (or a few depending on your quantity).

We love these products, especially the boxes. There’s a wine box, a square cube, a pillow pouch even a golf ball sleeve. But the products don’t stop at boxes, there’s doorhangers, greeting cards, table tents, pocket folders, flip tags, name badges, parking passes, plant tags, wobblers, wrist bands and luggage tags. Mohawk has done a great job of making design for these products a cinch by having the templates available on their site for downloading.

Available in Mohawk Superfine Eggshell i-Tone, Mohawk Via Linen i-Tone, Mohawk Color Copy Ultra Gloss and Mohawk Synthetics, this product offering is made for bespoke custom packaging – we can think of a ton ways to use these for weddings, product launches, company outings, trade shows, etc.

Oh and bonus – these sheets are in digital sizes, and available for purchase directly on Mohawk’s site in quantities as low as 50 sheets! With all these options, it’s easy to see why Mohawk asks us “What will you make today?” For more tips on averting client emergencies, join our community – it’s free!

Century: 100 Years of Type and Design

Century: 100 Years of Type and DesignAll you have to do is open your eyes, it’s everywhere. From magazines and books, mobile screens and laptops, billboards and buildings, to packaging and products, Type is all around. That includes a new exhibit celebrating typography and its role in design over the past century at theAIGA National Design Center in NYC- Century: 100 Years of Type and Design. Created by Abbott Miller of Pentagram and curated and produced by Monotype, its part of the events honoring AIGA’s centennial year.

The exhibit runs through July 31st. AIGA members and the public are invited to view the Century exhibition at a reception during NYC x Design on Wednesday, May 14 from 6:00–8:00 p.m. at the AIGA National Design Center. According to AIGA, “Gathering rare and unique works from premier archives in the United States and London, Century will serve as the hub of a series of presentations, workshops and events held at the AIGA gallery as well as the Type Directors Club and the Herb Lubalin Study Center of Design and Typography at Cooper Union in New York City. The Century exhibition features a range of artifacts representing the evolution from typeface conception to fonts in use. Typeface production drawings by the preeminent designers of the last 100 years, proofs, type posters and announcement broadsides are supplemented by publications, advertising, ephemera and packaging.”

Pentagram shares some more details on their site, “The walls and ceilings have been dotted with hundreds of typographic periods drawn from the Monotype library, and a pair of dynamic animations further express the variations of different typefaces. The design sets the stage for the remarkable host of artifacts on display, including rare works from the archives of leading design organizations including Monotype, AIGA, Pentagram, Mohawk Paper, the Type Directors Club, Condé Nast, Hamilton Wood Type and Printing Museum, the Type Archive, the Herb Lubalin Study Center at Cooper Union, Alan Kitching and the Museum of Printing.” Here’s a peek inside the exhibit.




Swatchbook Update – The Curious Collection

It’s time to update your swatchbox, The new Curious Collection swatchbook was released by Appleton Coated. In addition to the incredibly tactile sheets the grade is known for, now designers have yet another option when looking for a textured and sustainable paper – Curious Matter®. A sheet whose finish is as unique as its pedigree, Curious Matter is made with potato starch and is a nice compliment to the existing papers in the Curious Collection.

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Available in cover weight only, “Curious Matter provides an unexpected texture with a richly matte surface and deep, ultra-pigmented colors,” says Ferkó X. Goldinger, marketing manager. “Curious Matter’s texture is achieved through a revolutionary, patented process where potato waste, up-cycled from the food industry, is metamorphosed into a sophisticated and tactile paper. The raw potato starch used in this process is a by-product of the food industry and is released from the processing of potatoes into chips and fries.”

The new swatchbook shows off the tactile feel of Curious Matter® on its cover, featuring Goya White 100#C, its paired with the silky smoothness of SKIN Curious Collection® Extra White 91 lb Text for the internal stock booklet. The Curious Translucents Clear 29 #T overlays in the swatch sections showing the full spectrum of Curious’ color. Other colors in the Curious Matter lineup include: Purple Majesty, Ibizenca Sand, Desiree Red, Andina Grey, Adiron Blue and Black truffle.

In addition to the Curious Matter, Curious Collection includes:

  • Curious Metallics – glittering alloy effects with a luminescent sheen offering a play of light.
  • Curious Cosmic® – otherworldly cover-only sheet with a remarkable soft matte metal effect
  • SKIN Curious Collection® – exudes touchability with vibrant, even, matte colors and a smooth, sensual texture
  • Curious Translucents – natural translucent papers that layer a sophisticated veil of show-through seduction
  • Curious Particles – 100% recycled papers filled with gold, silver or white flecks that add interest and sparkle
  • Curious Touch – features a fuzzy feel reminiscent of a peach

Update your swatchbox with this newest resource in tactile papers. Join our community to stay up to date on all the latest paper samples and print resources for creatives.

Here’s a peek at how one creative uses Curious Matter:

Curious Matter Making Off from Arjowiggins Creative Papers on Vimeo.

Print Samples – A Sensory Experience

I recently asked my fellow LinkedIn group members what’s the first thing you do when you receive a print sample. There were two responses that came up repeatedly.  One, there should be a support group for ink on paper sniffers; and two, print is a highly sensory experience. My experience with Sappi’s  promotion, Print &, is proof positive on the subject.
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This should come as no surprise to fans of print, but there’s scientific proof explaining why print has such an emotional influence on us. According to a study by Millward Brown, paper based marketing makes a greater impression on the brain than digital. They used MRI’s to test the same image used on screen and printed on paper and the test showed tangible materials leave a deeper footprint in the brain. We process print as being more “real” – it has a place and reference in our memory. The brain associates the tactile experience with its perception of the content, how’s that for subliminal messaging. If you haven’t seen it yet, the print promotion, Print &, by Sappi is proof positive on the subject.
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Designed by Studio Hinrichs and printed entirely on McCoy Silk, this piece put me in sensory overload. I found myself doing exactly what others in the discussion had stated. First I ran my hand across the luxurious cover, noticing the smooth hand of the paper and then feeling the spot gloss UV on the image. As I opened the cover, I give the sheet a good flick with my thumb and listen for a snap. It’s my little test of a quality cover stock, at 130# this sheet holds up. As you may noticed by now, I am all about the tactile experience when it comes to print samples.

Inside, I am drawn to the soft touch coating on the interior cover. I page through the piece and am struck by the gorgeous combination of photography, illustration and typography Studio Kinrichs is known for. I notice the balance between the positive and negative spaces. Stopping on a spread that calls readers to interact, I pay attention to the solid black area to see if it passes the “orange peel” test. I scour it looking for the tiniest imperfection in coverage (non-glare coated papers are very unforgiving when it comes to large areas of solids like black or metallics). Of course there’s none – this is McCoy we’re talking about.
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As I continue to flip through the piece, I cannot believe I am going to admit this next part, I pull the sample close to my face and take in a good whiff. I’m shameless in my approach. I don’t even check to see if anyone’s looking, I close my eyes and inhale. Before you judge, know that almost everyone who responded to this thread admitted to doing the same thing, along with some other behaviors that could be cause for another study.
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Now that I’m over my initial sensory experience, I dig into the content. And man, does this piece deliver. Full of interesting tidbits like “consumers that can afford to access information in any medium state a preference for print.” This translates to over 460 publications alone targeting the wealthy, a 400% increase since 1997. “Print improves brand perceptions and customer engagement,” and “Among 18 to 24 year olds, 69% say they prefer print and paper communications to reading off a screen.” All of this proving how print & other mediums drive greater success using a smart push-pull marketing approach.

This piece would win a place in my keeper file for the design alone, but the fact that it’s coupled with amazing print techniques throughout, stunning photography and illustrations all backed by powerful content makes it one for The Parcel as well. This is what I call paper inspiration. To learn more, sign up to join our community and get inspiration delivered to your inbox.

About + Samples – by Arjowiggins

Arjowiggins Creative Papers have developed a limited edition book, About + Samples better known as “A+S61.” Designed by stereochromie in Paris, the piece is meant to serve as a working tool and a beautiful object. The promotion was designed for “art directors and those brands wishing to communicate in a way that is arresting and distinctive.” The ‘A’ tells the story of Arjowiggins papers and their intimate secrets. The ‘S61’ presents a selection of Arjowiggins 61 most coveted papers.

The two grades selected for the book covers are Curious Matter and Conqueror. The box encasing the books is produced on Keaykolour 100% recycled Camel. The packaging the promotion comes in is on Keaykolour 100% recycled Graphite. Deciding to highlight the paper itself, the design is understated and the debossed text appears like a shadow on the cover stock. Matching the minimalist design, the print technology has been kept simple as well, using unvarnished type printed in match silver to reveal the grain of the paper.

Developed as a limited edition sample promotion (only 1,000 were produced), it was sent to industry trendsetters with a focus in France, Italy, UK and Northern Europe – where Arjowiggins felt luxury brands and designers are especially active. Since the piece is so gorgeous, we can overlook the fact the promotion didn’t make it to North American – although we would love to see that arrive in our http://parseandparcel.com/the-sample-studio/. In the U.S., their Curious Collection of papers are distributed via Appleton Coated.

To see more paper inspiration like A+S61 delivered to your inbox, join the Parse & Parcel mailing list.


Paper Parse – Eames by Neenah

Parse – \ˈpärs\ to examine in a minute way : analyze critically

Paper Parse is a new series where we take a deeper look at a specific paper, it’s product considerations, specs and applicable uses. The first grade we’ll profile has ties to design legends Ray and Charles Eames.

Launched in 2005, the Eames Paper line has been revamped and is part of the brands comprising The Design Collection from Neenah Paper. So if you still have the old swatchbook, time to upgrade. Inspired by the work and philosophy of Ray and Charles Eames, in our opinion this grade is all about the finish.

The first thing we notice about this grade is the tactile feel of the papers. The patterns and textures of these papers naturally lend themselves to haptic design. Designers can choose from Vellum, Diffused and Canvas finishes – all of which beg to be touched.

The vellum finish provides just enough toothiness, lending a nice hand to the sheet. It’s a great alternative to the multitude of smooth options available in the market. With a range of basis weight from 24# Writing, 80 – 100# text and 80, 100, 120# cover, it’s perfectly suited for identity systems. The writing weight is also guaranteed for laser and ink jet printing, which is good to know as the last thing you want is to spec paper for a system and NOT have it work in the client’s printer, but that’s what samples are for. Did we mention the vellum finish also comes in a digital?


Eames Vellum in Solar White – Image via Under Consideration

The diffused finish has a rippled, crepe like texture inspired by the movable panels in the Eames’ home. If you have the swatchbook, flip open the waterfall and pick up the sheet – it feels unlike any other paper on the market. The heft of the sheet is just different. While this sheet is simple in terms of specs: one basis weight – 50# text, and one color – Eames White; its texture offers depth. I love this sheet as an alternative to a typical fly sheet. It’s light weight and has a translucent quality to it yet still provides opacity – and looks crazy good when printed, especially with metallic inks. A couple things to note, it is not recommended for aqueous coating, thermography or engraving, but none of that would stop us from using this. We should mention it handles scoring and folding exceptionally well.

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Eames Architecture Diffused – Image via Neenah Paper

With the broadest offering of color in the line, the canvas finish imparts an amazing pattern to the sheet and feels like a painter’s gessoed canvas. The palette was based on the colors used in the Eames’ artwork. Available in Eames Solar White, Eames White, Eames Natural White, Brown Umber and Graphite (our favorite) it comes in 80# text and 80 – 100# cover and features a rich emboss canvas, creating a dense surface offering exceptional ink holdout. This sheet really offers some bang for the buck. If you think about it, with this sheet you get paper and an emboss pattern all for the price of the paper. This sheet is ideal for packaging applications – take a look at how well the Design Collection swatchbook folds, scores and embosses (even with a silver foil on the spine).


Eames Canvas in Brown Umber -Image via Under Consideration

With its universal color palette, and complimentary finishes, this grade easily lends itself to mixing and matching. Oh and they offer a wide range on envelope options on their website in both the canvas and vellum finish.

We could envision a product catalog using Eames Canvas on the cover with heavy ink coverage, opening to a fly sheet featuring type in gold metallic ink on Eames Diffused and then beautifully showcasing lifestyle images on the Eames Vellum text.  Check out how House Industries used it for their catalog. If you’ve used Eames Papers on a project, we’d love to see it – drop us a note or share using #parseandparcel. In the meantime, join our mailing list and get paper inspiration like Eames Papers delivered to your inbox.

*Note – some of you familiar with the line prior to its inclusion in The Design Collection may be asking where is the furniture finish. Sorry to break the news, but it has been discontinued. However, if you are searching for that weave texture the furniture finish offered, look no further than the next selection in The Design Collection swatchbook – Esse, but we’ll save that exploration for another post.

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Above Images Via House Industries

5 Tips for Choosing Earth Friendly Papers

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Here are top tips but if you are looking for more info, check out our earlier post on the subject.

1. Choose paper with the highest amount of PCW content for the job. Did you see that last part? For the job. Just because a sheet is 100%PCW does not mean it is appropriate for every print project.

2. Select a sheet that is manufactured with third party chain of custody certification. Today that means one of three options: FSC (Forest Stewardship Council), or SFI (Sustainable Forestry Initiative), These certifications insure that the paper is coming from a well-managed forest.

3. Select paper that is manufactured with renewable energy – think wind power, solar, bio-mass, hydroelectric – to name a few. Look for the Green-e logo on the swatchbook to insure your paper is made with renewable energy.

4. Select paper that is manufactured chlorine free. When paper is recycled, the manufacturers need to remove the ink on the sheet being recycled – that is done by bleaching.

5. Look for papers made close to home. Sounds simple, but sometimes I think specifiers forget about this and only focus and PCW and FSC – while both are important, if you spec paper that’s made a world away you negate all of the good in your choice by the toll it takes on the environment during transport.

Our go to earth friendly papers:
Appleton Coated U2:XG
Mohawk Loop
Neenah Environment (more info on this newly relaunch grade)
Sappi McCoy

For more tips like this, sign up to receive paper inspiration delivered to your inbox.

Mohawk Maker – Pride in the Details

Issue Three of the Mohawk Maker Quarterly is out. If you’re not familiar with the Mohawk Maker campaign, it celebrates the culture of craft and the maker movement – you can read more about it in our earlier post Mohawk is for the Makers. The current issue is about the details that make the artisans work authentic.

One of the details in this piece is the paper it’s printed on: Strathmore Pure Cotton. Strathmore has been around for over a century, with it’s heritage stemming from Scotland’s Strathmore Valley and the country’s national symbol, the thistle. Strathmore’s founder, Moses Horace pioneered the print promotion as we know it, collaborating with a graphic artist and printer, the promotion paved the way for craftsmanship in papermaking. This spirit of collaboration between designers and Strathmore continued throughout the twentieth century, including such design icons as Paul Rand and Milton Glaser. In this issue of the Maker Quarterly, Mohawk continues this tradition of collaboration with a print dedicated to the importance of details by graphic designer and letterer, Jessica Hische.

The centerfold reveals a bold and unexpected surprise: a poster illustration commissioned for Mohawk featuring the Wes Anderson quote, “The details that’s what the world is made of”. All of the images in the illustration refer to Wes Anderson’s movies, see if you can recognize them in this time lapse video above showing Jessica at work illustrating the poster. For a better look at the details, subscribe to The Parcel and get loads of paper and design details (including this one) delivered to your doorstep monthly or join our free mailing list and get paper inspiration delivered to your inbox.

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