The promotion from New Page on their flagship brand entitled “Shifters,” is all about those people who question the status quo. Aimed at those in the creative and marketing community who go against the grain and create their own path – this piece proves when we shift the way we think about coated paper, we change everything. New Page did that earlier with the launch of Sterling Premium – a paper known for it’s premium quality with a value price
Everything about this new promotion just feels good – from the smaller size of the piece (6.5 x 8.5, it fits perfectly in your hands) to the messaging and the companies profiled. The stark white gatefold cover prominently displays the die-cut title of the piece – with just a hint of match red (NewPage’s PMS color) peeking through. Perfect bound, the pages of the book are tiered out, each featuring bold color choices denoting a new section.
Inside the piece the promotion profiles four companies that have proven to be game changers in their industries, a celebration of American craftsmanship. NewPage shares their stories with the reader not only in print but by actually taking us into the company through the use of augmented reality. NewPage engages LAYAR technology for the app, and demonstrates just how powerful the print medium can be. By uniting print + digital, NewPage clearly highlights the fact that interactive media (AR is responsible for driving almost 10% of all mobile commerce activation), is something savvy marketers and print sales reps should engage with. To see for yourself, subscribe to The Parcel.