We finally dug into the new direct mail promotion from Sappi and is does not disappoint. If you don’t already know, Sappi makes coated papers and is probably best known for their McCoy brand. All we can say is this is one piece you don’t want to miss. It’s chock full of good marketing info, making it a cinch to sell client’s on why they should use direct mail. Did you know that among 18-34 year olds, mail is the preferred means of receiving communications from their favorite brands?
Designed by VSA Partners in Chicago it’s printed entirely on Opus, which BTW is a very affordable option if your client’s on a budget. Within the mailer, there are previously printed campaign materials designed by VSA that serve as direct mail case studies—publications for Facebook, D’Addario and Chicago’s local The Butcher & Larder. If you’re a foodie, you will want the piece for The Butcher & Larder poster alone! This piece is a great road map on what to think about when creating a direct mail campaign – maybe if Bank of America had a copy they wouldn’t have such a disaster on their hands now.
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