A Self Promotion that Delivers

OK, we know self promotions had better be good. It’s your shot at wooing perspective clients and demonstrating how your creative skills can impact their business. While we’ve seen a lot of creative promos over the years, this one by Pencil Agency in London caught our attention.

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The agency is known for creating bespoke content for clients across all channels  but with a particular love of print. With this in mind they decided to promote themselves as well as the importance of curated content for brands and produced a beautifully designed newspaper.

The piece was printed using navy and fluorescent orange inks – while we’re not sure of the paper selection given the nature of the piece we think French Paper Durotone Newsprint Extra White or White would be quite fitting. What really caught our eye was the custom made envelope they created converted out of navy paper (yes you can find some beauties in this shade, Neenah’s Oxford Blue Chip or Classic Crest Patriot Blue come to mind). Given the nature of the deep shade, the envelope is most likely produced on a cover weight stock giving it extra importance when held, enticing the recipient to open it. Upon opening the flap, a touch of fluorescent orange on the liner is revealed – a really nice detail.

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A custom envelope like this one is a great way to standout on a clients desk, insuring your brand’s message reaches its intended audience.  To see how you can received inspiring printed samples like this one, sign up to join Parse & Parcel.

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